30 second explainer videos are a great way to quickly grab attention and explain your business or product in a short amount of time. They can help boost your B2B brand’s sales and marketing power.
Let’s look at some statistics about their efficacy as a modern marketing tool with a proven track record in lead generation, improved conversion rate, and ROI.
According to a HubSpot study, 54% of consumers want brands and businesses to create more video content.
In this guide, we will find out what is an explainer video and look at 10 examples of explainer video examples, specifically, 30 second explainer videos created by reputed explainer video services. Our criteria for selection are their effectiveness and view count.
Note: To ensure we are not missing any great videos, we have included videos of up to 50 seconds runtime in the list.
The purpose of the curated list is to inspire you into making some great videos of your own. Another reason is that we would like to recognize and appreciate the good work done by our peers in the industry:
10 Great examples of 30-Second (give or take a few seconds) explainer videos
The Slack messaging app is an efficient and simple way for teams to communicate. You can manage all of your conversations in one place and easily search for specific conversations or files. The app allows you to set up custom alerts so you never miss a message.
Duration: 15 seconds
This 30-second explainer video is called ‘Choose a better way to work’. The video has it all: Colorful graphics, an operatic background score, and a strong message. The call to action simply urges viewers to ‘Get Started’.
The visual assets use the same colors as Slack’s logo. This is a good example of improving brand recall. Coca Cola and Google are two brands that have used this strategy successfully.
Pipe allows founders to scale without taking on restrictive debt or sacrificing ownership interest. Rather than relying on who you know for access to capital, it allows your business to access non-dilutive capital.
This style is great for introducing complex UI without the users getting distracted by the commentary that explains every step of the procedure. This video is as ‘visual’ as one can possibly get. It also cuts down on costs as no voice over artists need to be hired:
The company needs no introduction, so we will stick to talking about their explainer video for Google WiFi, named ‘How Google Wifi keeps your Wi-Fi fast’.
We have come to expect quality in whatever they do from the Search Engine behemoth. This video is no exception.
Duration: 48 seconds
This 30-second explainer video uses simple animation to talk about how Google uses ‘Congestion Sensing technology’ to ensure that your web browsing experience is top-notch regardless of whether your neighbors are on a downloading spree.
If you pay close attention, you can see that concepts like ‘congestion’ and ‘downloading’ are depicted using graphical shapes. This is a good example of using two elements--aural and visual--to maximize the overall impact of your message:
PayPal is a financial technology company that allows users to send and receive money online using their credit cards, bank accounts, or PayPal balance. The company also offers other financial services, such as peer-to-peer payments, merchant services, and money transfers.
Duration: 30 seconds
This 30-second explainer video captures the attention of viewers with its ability to communicate complex information concisely and easily. The video is part of PayPal’s “People Rule” campaign and explains how their services work.
The tagline ‘the more of you want, and less of what you don’t’ at the end of the video sums up the utility value of their people-centric services:
The Nectar employee recognition is an all-in-one platform designed for the modern workforce. A simple employee recognition platform that recognizes work, builds community, promotes core values, and rewards employees.
Views: From Vimeo
Duration: 38 Seconds
This 30-second explainer video created by Explainer Video Hero does not include voiceover or background music. It is plain and simple narration that breaks down and explains each feature of the application such as rewards, challenges, automating rewards, and analytics.
This is a good example of giving the maximum information in a short amount of time. The addition of music or narration would have been counterproductive as viewers would have felt rushed.
This iOS app is the answer to users with overflowing inboxes (which has become a norm rather than an exception). The app allows users to unsubscribe with just a click.
Duration: 30 seconds on Vimeo
This 30 second explainer video features a host of frustrated users who find out how it is like to unsubscribe from a service without having to jump through hoops. The relief on their faces is worth watching as they try out the app in real-time and are pleasantly surprised by the results.
This is a good example of what we keep emphasizing on--the power of human touch. Watching real people freely express themselves about their problems has the power to connect with other people. This video manages to convey both pain and joy in half a minute.
Asana is a work management platform that helps teams manage their work and get things done. It is a simple, yet powerful tool that enables teams to collaborate and get the job done more efficiently. It has a variety of features that make it a valuable tool for teams of all sizes.
Duration: 46 seconds
This 30 second explainer video is simple, from the video title ‘What is Asana?’ to the use of uncomplicated graphics, straightforward narration, and of course, its duration. A good example of how simplicity is often the most effective way:
Although the graphics are impressive, it is the voiceover that makes this video stand out. From starting the video by greeting viewers with “Welcome to asana; nice to meet you” to emphasizing on the power of teamwork, the narration helps the video create positive vibes for the viewers.
This California-based company produces software that searches, monitors, and analyzes machine-generated data. It indexes and correlates information to make it searchable and generate alerts, reports, and visualizations.
Duration: 16 seconds
This 30 second explainer video is 16 seconds long. We think that the video works in spite of relying on simple graphics.
It's true that this guide is about 30-second videos, but we wanted to demonstrate that a well-made video isn't just about the length, but also about its effectiveness.
This video is also a good example of how an explainer video should stick to its core task of explaining how a product or service works in the shortest possible time. This approach can help prospective customers to decide whether the product or service is a good fit for them.
Grammarly can help you improve your writing. It spots errors in your grammar, spelling, and punctuation, and it can also suggest better ways to phrase your ideas.
Everyone who is associated with content has come to rely on this simple online tool to make their copy error-free and engaging.
Views: 99 million
Duration: 44 seconds
This 30 second explainer video is often used by Grammarly as a YouTube ad. It features a student who is in a despondent state because she has to submit her term paper.
The video tracks every step of her journey as she gains confidence as the app points out her mistakes and provides solutions. The video ends with the student getting an A+ for her troubles. Makes the viewers want to emulate and benefit from the app.
Using this tool, teams can stay organized and on track by creating custom workflows, tracking progress on projects, and collaborating with team members in real-time. Aside from being flexible and scalable, it is suitable for both small and large companies.
Views: 41 million
Duration: 32 seconds
This 30 second explainer video starts by declaring that it is an ad for the project management
app Monday.com. It continues with this casual tone of voice to explain the features and benefits of using the product.
This half-minute video makes the most of its half-minute run time with a combination of basic graphics and a matter-of-fact narration.
Pros: They are impactful and attention-grabbing, they can help explain complex concepts quickly, and they can be used in a variety of ways (e.g. on social media, your website, etc.)
Cons: They may not be suitable for longer or more detailed explanations or certain types of businesses or products. They can be expensive to produce at times.
Explainer videos are here to stay. If your B2B brand does not know how to make an explainer video, you can hire a reputable external animated explainer video production service like Content Beta and Explainer Video Hero.
They can also create explainer video animation, animation explainer video, 3d animated explainer video, and customer education videos at reasonable rates.
Your B2B brand should definitely use them to take advantage of the myriad benefits they offer.
1. What challenges can 2B software companies face if they want to produce in-house 30 second explainer videos?
Explainer videos need to be professional to make an appreciable impact on audiences. Some B2B brands may not have the necessary video production skills or equipment or the time to produce a high-quality video. However, companies like Content Beta provide remote video production services that can help create the best explainer videos at reasonable prices.
2. What is the average price of 30 second explainer videos produced by the best explainer video production companies?
Animated explainer video companies have different explainer video pricing. The Explainer video cost charged by the best explainer video production companies depends on video length, complexity, and animation style. The best animated explainer videos cost anywhere between USD 3K and USD 5K. A top explainer video company may charge you up to USD 35K.
3. Are 30 second explainer videos really effective?
We have already seen 10 examples of 30 second explainer videos produced by the top companies in the world. In general, short videos work well as viewers have a short attention span. However, other factors such as script, animation, and storytelling also play a major role in making 30 second explainer videos effective.
4. What are the different types of B2B explainer videos?
You can hire a professional animated explainer video production house such as Explainer Video Hero to make explainer videos for you if you don't know how to make an explainer video. Here is a list of what they can create for you: 3D animated explainer videos, animation explainer videos, 30-second explainer videos, explainer video animation, and SaaS explainer videos.