A Review of Top 10 Explainer Video Services 2022

A Review of Top 10 Explainer Video Services 2022
Table of Contents

As the year 2022 draws to a close, Explainer Video Hero would like to pick the best explainer video services (ahem--apart from us, that is).

In this blog post, we present to you our compiled list of the top 10 explainer video services. This annual list has been compiled with two objectives:

  • The primary one is to expose the readers and customers to some of the excellent work being done in the field of videos in general and explainer videos in particular. We also want them to use the sales and marketing power of explainer videos to generate leads, increase conversion rate, and drive sales in their business.
  • Our second goal is to compare ourselves with other explainer video services, which is a good way to improve our current business. By finding out what others are doing, you can learn from them and produce better quality content.

Comparison is also a good way to keep one motivated. One might not feel like doing one’s best work every time if you have no clue about what other explainer video services are doing.

It is clear that to learn from the best explainer video services, we have to first find them. This blog will look at why creating top-quality explainer video services is important.

Note that our list of explainer video services is in no particular order. Let’s begin:

1. Next Day Animations

Founded in 2012, they are an award-winning company consisting of animators, voiceover actors, and illustrators. They operate from Baltimore, MD and Minneapolis, MN.

Clients: Johnson & Johnson | Dannon | Universal Studios | United Way | Vanderbilt University | and others

Average Pricing: $5,000+

This explainer video created for the American Association of Retired Persons (AARP) explains the concept behind bringing employees on board with Audience Management software, and how it aligns with the mission of the company.

The explainer video delivers the message with the help of an engaging script and a reassuring voiceover that adopts an unhurried pace to good effect.

2. Content Beta

Founded in 2020, California-based Content Beta also has offices in Mumbai and Bengaluru, India. They specialize in on-demand video and design support for software companies.

With their team of specialist designers, animators, UX writers, and project managers they have served 100s of B2B Software companies.

Clients: Kissflow | Flipkart | dynamic yield | AiChat | TapClicks | Galley | Lawcus | servicenow | Leadfeeder | PartnerStack | and others

Average Pricing: $2,400

This explainer video was created for Peoplevine, the Premier Membership Platform. As the product is designed to serve lifestyle hospitality businesses, it needed an upbeat vibe to create a matching atmosphere and mood.

This explainer video creates the perfect mood using some stock footage and funky music, interspersed with screen captures and smooth animations.

3. Explainify

Founded in 2012 and based out of Fayetteville, Arkansas, Explainify specializes in bringing brand stories to life through short-form explainer videos. They use a patented Frustraion-Free™ process to take clients through a process that delivers the best storytelling experience.

Clients: General Electric | The Economist | PerkinElmer | Demandbase | Panasonic | Tyson | The Mars Agency | and others

Average Pricing: Less than $10,000

This explainer video example was created for the 4Logik platform, which streamlines the process of designing, testing, and coding software. The video highlights the problem software developers face using smooth motion graphics elements and transitions.

The peppy voiceover holds the video together, and the overall effect is one of quiet reassurance that will prompt viewers to look for the nearest call-to-action link.

4. Curveball

This Norwich, United Kingdom-based award-winning animation studio was founded in 2012. It’s easy to see why they should win an award if you watch their example work presented a little later.

Clients: University Of Kent | Heathrow Airport | RIBA | Harrods | VOLVO | Wellcome Trust | The Salvation Army | and others

Average Pricing: $10,000+

The animated explainer video is for Heathrow, one of the busiest airports in the world and they are using this explainer video to loop on screens to remind and warn the employees against being lax about cybersecurity.

The video created using the airport’s internal comms and top-notch animations with a subtle touch of humor is as effective as it is entertaining.

5. IdeaRocket

This New York-based agency specializes in animated videos for the business market, including the concept-to-delivery production service model. Besides 2D and 3D animation, they are also proficient in motion graphics, whiteboard animation, and mixed media animation.

Clients: Ford Motors | MetLife | Citigroup | Pfizer | Deloitte | Lockheed Martin | MetLife | Ralph Lauren | and others

Average Pricing: $10,000+

This animated explainer video is for Slice Insurance, an on-demand insurance company. A typical insurance sales scenario is used in this video to demonstrate how to keep the narration flowing.

Using simple animations, this video walks viewers through the pitfalls of not being insured as well as how Slice provides the best solutions--in just over a minute of runtime.

6. MooDive Studio

This animation studio was established in 2018 based in Bratislava, Slovakia. As a design-driven creative team, they strive to present your products and services as unforgettable stories that appeal to a wide audience.

Clients: Amazon | CryptoCaptain | Kia | Deloitte | Novartis | Janssen | Novartis | Slovnaft | SIEA and others

Average Pricing: $1,000+

This animated explainer video created for Optidash App helps e-commerce stores to use their visual content effectively because images that are not optimized tend to slow down a website, which might drive away paying customers.

The explainer video uses motion graphics and peppy voiceover to not only visually demonstrate how the weight of unoptimized images can slow things down but also how the app can restore order.

7. CRFT Video

CRFT is an animation studio founded in 2017 and based in New York. Apart from explainer videos, they also specialize in 3D modeling & 3D animation and motion graphics.

They say they believe in using your brand's unique identity to create engaging videos that strike a chord with your target audience.

Clients: Visa | Grohe | Deloitte | Team Viewer | Slack | Yandex | Renault | Microsoft | Apple | Beyond | and others

Average Pricing: $5,000+

The reason why many technology companies fail is that they do not spend enough time explaining how their product works. This animated explainer video example created for Violett, the UVC Air Disinfection company, is a good example of how to demonstrate its features and benefits to end users with lucid explanations and advanced graphics.

8. demoflick

This Boston-based animation studio was established in 2011. Their portfolio ranges from ‘How It Works’ videos to Value Proposition pitches. Their styles range from funny to serious, from cartoons to stick figures.

Clients: Toyota | FICO | office DEPOT | Sterno Products | Hewlett Packard | Legal Zoom | and others

Average Pricing: $5,000+

This animated explainer video example was created for Measurabl, an ESG platform built for commercial real estate. Using flowing motion graphics and a matching voiceover, the explainer video addresses the important questions many investors want an answer to--how to get accurate, complete, timely, and verifiable Environmental, Social, and Governance (ESG) data.

9. Levitate Media

Founded in 2009 and operating from San Francisco, Levitate produces live and animated videos for companies to help them demonstrate their capabilities by turning their complex ideas into actionable videos with measurable results.

Their team guides you through the entire process, from concept to final product, tailoring each step along the way to your needs.

Clients: Vogue | Proofpoint | Aerohive | Nautilus Health | OutCast Communications | HID Global | TeamSnap | and others

Average Pricing: $1,000+

This animated explainer video example asks the viewers if their business stores information is stored in multiple locations, which is a common problem faced by many businesses.

Having attracted their attention, it goes on to explain how CiSCO and Cohesity can address mass data fragmentation and simplify data management. The explainer video stands out for its motion graphics animations that help visually explain how the product works.

10. Explainer Video Hero

Explainer Video Hero started in 2020 with a single mission statement: To help startups grow. Within a short time, they have more than 80 happy clients, a 30+ strong team, and more than 10,000 minutes of explainer videos produced.

Clients: Book Like A Boss | Ibexa | MyCOI | In-AppChat | ServiceProvider Pro | Spinify | NASTEL | and others

Average Pricing:

  • $1,200 per minute for animated explainer videos
  • $1,000 per minute of Live-action explainer videos

This animated explainer video is created for NASTEL, Integration Infrastructure Management (i2M). Topics like delivering middleware management, tracking, and analytics are best explained visually because they are not easy concepts to grasp.

That’s what this explainer video does with outstanding results. The smooth graphics and the reassuring voiceover work together to deliver a comprehensive overview of the product.

What are the different types of explainer videos offered by explainer video services and how much do they cost?

You should hire a reputable animation company like Explainer Video Hero if you don't know how to make an explainer video but want to create the best explainer videos. T

This animated explainer video company’s services include 3D animated explainer videos, animation explainer videos, 30 second explainer videos, explainer video animation, and SaaS explainer videos.

Animation explainer video pricing varies based on its length, complexity, and animation style. Explainer video cost charged by the best animated explainer video companies like Explainer Video Hero (EVH) is about USD 2,000 for a one-minute video and they offer explainer video services through remote video production.


We looked at some of the most creative animated explainer video production companies making the best animated explainer videos, along with their work examples.

It has become abundantly clear by now that B2B brands can benefit greatly by using explainer videos for their sales and marketing campaigns.

We hope the examples will inspire your business to use explainer videos and reap the benefits.


1. How can explainer video services help you show off your brand personality?

Explainer video services can help you showcase your brand personality. They tell you how to use fun and engaging animations to highlight your company’s culture and values and use catchy phrases and memorable visuals to help build a strong brand identity.

2. What are some effective techniques used by explainer video services for animating explainer videos?

Professional explainer video services offer many advantages such as helping you choose the right animation style that keeps the focus on the key points of the video. Other benefits are the use of simple and effective animations that showcase your product in an exciting way.

3. How to choose the right explainer video service?

Make sure the explainer video service you choose understands your brand. This means that the company you choose should have a good understanding of the type of animation style that will work best for your project. Additionally, it is important to feel confident that the explainer video service has a team of skilled professionals who can execute your vision perfectly.

4. What are the benefits of hiring explainer video services?

The primary advantage of hiring a professional explainer video service is that they help you target your audience carefully and ensure your video is relevant and useful to the people who will watch it. They can make your explainer videos look polished and stand out.