A 2D animation is an animation style that uses two-dimensional illustrations to tell stories. It's used in cartoons, movies, advertisements, and video games.
The animation style uses characters, backgrounds, and scenes created using computer software or hand-drawn images. These images are then sequenced together to create a narrative such as animation explainer videos.
2D Animation explainer videos are short videos that can help B2B brands to promote their products and services, build awareness, engage customers, and drive sales.
The best animation explainer videos combine quirky characters, smooth animations, and upbeat music to convey the brand message.
Part I: 10 Awesome 2D Animation Explainer Video Examples
In this section, we’ll look at 10 great examples of 2D animated explainer videos. In addition, we will discuss how we can use them as inspiration for our videos.
Unbounce is an online platform for creating landing pages.
The 2D animation explainer video tells the story of a business owner who struggles to get leads and conversions until he discovers Unbounce's powerful features.
Why it works: This explainer video describes how Unbounce's new Conversion Intelligence Platform helps small businesses with their marketing, offers eye-catching landing pages, creates AI-generated copy, and increases leads, sales, and signups.
The animated explainer video impresses upon users that using the Unbounce platform will give businesses an unfair advantage and make marketing easier. It's a bold statement that is designed to arouse viewers' curiosity.
Takeaway: Unbounce offers a free trial of its platform. The explainer video uses it as a strong call to action to urge users to take advantage of the offer. This is an important point because it demonstrates the importance of having a simple CTA in your explainer videos that will encourage viewers to act.
MyCOI simplifies third-party compliance for clients who want better processes and to protect themselves from risk. Using the software, communication is automatically collected and compliance is reviewed while keeping data secure.
Views: Hosted on Vimeo
Why it works: The explainer video provides credibility to the pitch with a voiceover that emphasizes the software was developed and backed by insurance professionals.
Having set the groundwork, the video dives deep into how clients will benefit from an exclusive agent portal, quarterly policy verification, and dedicated client support teams.
Takeaway: This explainer video is a good example of how to simplify a complex concept. It gives what users want to hear – that is, it highlights how the software eliminates tedious, manual processes prone to errors and allows them to focus more on their business.
DeepCrawl crawls websites and can also function as a tool for analyzing site architecture and gaining insights into a site's staging environment, analyzing data, keeping track of external sites, carrying out backlinks, and arranging sitemaps according to their requirements.
Why it works: The explainer video is about the importance of technical SEO in improving search engine rankings and driving revenue for businesses. It effectively highlights the challenges of navigating the complex world of technical SEO, especially for businesses with large websites, spanning multiple countries.
Deepcrawl is presented as a solution to this problem that offers a technical SEO platform that provides analytics and insights to detect growth opportunities and alert businesses to errors before they become an issue.
Takeaway: The 2D animation explainer video example highlights the extra something the platform offers that can be integrated with BI tools and provides guidance from expert tech SEOs. Showcasing additional features that add value can influence buying decisions is important.
The Fonolo explainer video highlights the issues faced by call centers during high call volume periods, such as long hold times and low customer satisfaction scores. Fonolo offers callback technology that allows customers to request a callback with the push of a button.
Why it works: The explainer video uses smooth animations to paint a vivid and realistic picture of what happens in a call center during high call volume periods.
After capturing the viewer's attention, the video explains how the software helps agents to focus on better service during quieter times.
Takeaway: By accurately depicting the chaotic working of a busy call center in real time, this 2D animation explainer video example manages to convince the viewers that Fonolo's software can work seamlessly with existing technology and their customer success team to manage high call volumes.
5. Notion Home Security
The video is from Notion, a home security system that provides total home security from unwanted visitors, smoke alarms, freezing temperatures, expensive water leaks, and even if you left the garage door open.
Why it works: This 2D animation explainer video example takes the homeowner through its range of home security solutions such as real-time notifications, customizable sensors, and easy setup, taking less than 15 minutes.
The animations create a sense of familiarity in the minds of viewers by portraying a family like ours going about their daily lives.
The explainer video also upsells two additional features called Notion Pro:
The first feature allows users to have 24/7 professional monitoring with no professional installation or contract required. The second allows users to text and speak with live certified dispatchers and managers.
Takeaway: Apart from explaining the features and benefits well, the video suggests that insurance providers offer discounts for having smart home technology and home security, and that Notion can help protect homes and give them peace of mind.
If prospects are not already convinced about the product, the second feature might help remove any last doubts about the quality of customer service.
This animated explainer video is about IBM's solution for upgrading their datastage platform using Rapid Datastage Upgrade technology. With the technology, organizations of any size can upgrade their data integration platforms with a detailed task backlog.
Why it works: The explainer video describes how automating the migration, conversion, and testing of the existing solution allows users to focus on what matters and go live with confidence.
It assures the users that the journey is guided by experienced IBM consultants who are always there when you need them. Users want satisfactory answers to such questions, and the video uses lively animations and graphics to deliver them.
Takeaway: The video showcases how Rapid Datastage Upgrade technology brings certainty to the upgrade process and reduces upgrade time from months to weeks. This is a great technique for showing the value proposition of a product convincingly.
The 2D animation explainer video is from Mindsay, a customer service automation platform that promises to make customer service simple and efficient.
Why it works: This 2D animation explainer video example explains what all customers expect in their software application – to be able to connect with companies wherever they are and on any channel. Mindsay offers personalized 24/7 customer service that can be set up in just a few days, with the ability to automate simple tasks and create use cases in minutes.
It deftly tackles the question of how to use the software, from explaining how Mindsay's bots can qualify customer requests for agents to handle more efficiently to handling complex transactions such as canceling orders or processing claims.
Takeaway: Mindsay's 2D animation explainer video suggests faster and more personalized service can save time and resources while improving customer satisfaction. This is likely to strike a chord with viewers as they now have a product that can manage an everyday challenge.
The video is created for Debtify, a platform that simplifies the management of non-performing loans (NPLs) for banks and employed servicers.
Why it works: This 2D animation explainer video example explains how the NPL market is projected to triple within the next 24 months, which will significantly increase the workload on banks and employed servicers.
It answers an important question – how businesses can use a system built on the European Banking Authority (EBA) database model for NPLs?
Furthermore, it describes how Debtify can reduce IT complexity through real-time monitoring, providing better insights into NPL portfolios, enabling banks to make better decisions, and boosting their net return without additional costs.
Takeaway: The video suggests that Debtify can make NPL workout digital, easy, and compliant and that it requires no resources to register.
- Simplifying complex concepts into easily digestible chunks is the forte of explainer videos, and this fact is in full evidence.
- This is indeed the kind of comprehensive solution that banks are looking for, and the video conveys the utility value of the product with some really good motion graphics and a competent voiceover.
Ghostery is an ad blocker and privacy browser app that offers a solution for those who feel like their every online move is being tracked.
Why it works: Ghostery removes trackers and neutralizes privacy leakage, providing immediate tracker and ad blocking upon installation.
The animation takes center stage in this explainer video example because it is a 30 second explainer video. And the animators rise to the occasion to provide non-stop action that is as entertaining as it is informative.
Takeaway: This 2D animation explainer video example is just 30 seconds long but packs a punch. In less than a half minute, it convinces and reassures users that they can enjoy fast, simple, and safe browsing. This is a great example of how even short content can be engaging if done well.
10. Service Provide Pro
Service Provide Pro platform helps businesses to streamline their payment processing and financial operations. With their payment automation software, SPP helps businesses reduce costs, increase efficiency, and improve cash flow.
Why it works: The explainer video needed to highlight the fact that the platform offers features such as automated invoicing, payment reminders, and the ability to accept online payments.
It also needed to show that with 24/7 customer support and a user-friendly interface, SPP is a comprehensive solution for businesses to optimize their financial operations.
That is a lot of information that needs to be conveyed without overwhelming the viewers. This 2D animation explainer video example manages to not only do it but also do it well in the available runtime.
Takeaway: The big learning from here is that embedding an explainer video can work wonders as is the case here. An 11,000% increase in views was recorded for this video over the average video uploaded on SPP's YouTube channel.
Part II: More About 2D Animation Explainer Videos
In this section, we will look at how to promote your B2B brands’s explainer videos. We will also discuss whether your B2B brand can benefit from hiring a remote video production service and what are the costs involved.
1. How to promote your 2D Animated Explainer Videos
Promoting their 2D animated explainer video is essential for B2B brands to reach the target audience. Once you’ve created the video, you should make sure your video reaches the right people and gets maximum visibility.
Here are some effective methods of promoting your 2D animated explainer video.
- Start by optimizing your video for SEO.
- Add relevant keywords in the title and description, which will make it easier for customers to find your video online.
- Share it on various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to get more reach.
- Use paid advertising options like Google Adwords or YouTube ads to get more views quickly.
- Create blog posts around it and submit them to article directories.
- Finally, reach out to influencers in your niche and ask them to review or feature your explainer video on their platform as this will help you gain wider exposure quickly.
2. Should you hire a Explainer Video professional agency?
B2B brands often have to decide whether to create a 2D animation explainer video themselves or hire a professional animated explainer video service.
The answer to this question depends on the complexity and quality of the project. If your B2B brand is looking for a high-quality, engaging video that will make an impact, then hiring a top animated explainer video company makes sense.
The cost of hiring a professional animator can vary depending on the complexity of the project, but in most cases, it will be worth the investment.
- Professional animators have years of experience creating stunning animations that capture an audience's attention and engage them with your story.
- They also have access to sophisticated software that allows them to create detailed visuals with ease.
- In addition, they know how to maximize efficiency when working on projects so that deadlines are met and budgets are kept in check.
Here is what Rish Bhandari, CEO & Co-Founder of Explainer Video Hero has to say:
Furthermore, having good time management skills is important since animation projects often take longer than expected due to various technical issues or changes along the way.
In the end, it's up to you as a B2B brand to decide whether hiring a professional animator is necessary or whether you can do the project yourself.
Consider all factors before making a decision so that you can make sure you get exactly what you want out of your video without compromising quality or budgeting constraints.
3. How much will it cost me to hire a reputable animated explainer video production company?
If you don’t know how to make an explainer video, you should actively consider hiring an external animated explainer video company.
A remote video production service allows you to work with experienced animation teams who specialize in different types of videos such as SaaS explainer videos, 30 second explainer videos, 3D animated explainer videos, and so on.
Explainer Video Hero, a top explainer video company, offers fair Explainer Video Pricing.
Here is what it’d cost you to hire their explainer video services:
The animated explainer video cost is $2,000 per minute, while the cost of live-action explainer video costs $1,000 per minute:
In conclusion, 2D animation explainer videos are an effective way to communicate complex ideas in a simple and entertaining way. The cost of video production can vary greatly, depending on the complexity of the video and the expertise of the animator.
Moreover, it's important to consider the differences between 2D and 3D animation when deciding which is best for your project.
Finally, hiring a professional agency can make your B2B brand video look professional and communicate your message effortlessly.