As an entrepreneur or B2B business owner, you may be looking for ways to effectively explain complex concepts and products to potential customers. One powerful tool that could help you is motion graphics explainer videos. These videos are visually appealing and can help simplify difficult topics into easily digestible pieces of information.
Plus, they can also be used to showcase a product or service’s unique features in a way that’s more engaging than traditional text-based methods.
With the help of motion graphics explainer videos, businesses have been able to increase conversion rates, drive sales, and reach new heights of success by helping their target audience understand who they are and what they do.
To give you some inspiration for your next project, we’ve rounded up 27 amazing examples of motion graphics explainer videos that show off how creative professionals can use animation and design elements to bring ideas alive in stunning ways
What's the difference between Motion Graphics and Animation?
Understanding the differences between motion graphics and animation is key when creating explainer videos.
Motion graphics involve the use of motion to create graphics, logos, and titles, while animation involves the illustration of characters or objects to tell a story. Motion graphics can help explain concepts while animation can help illustrate the story more clearly.
27 awesome Motion Graphics Explainer Video examples
Memberspace is a membership website software for any platform that lets you create a membership site and start accepting monthly payments.
But how do you convince that it is well suited for its intended audience--the content creators, publishers, and educators?
A motion graphics explainer video like this example is just perfect for the purpose. The graphics are self-explanatory and the background music is upbeat. The combination of both works well to provide a comprehensive overview of the product, its features, and its benefits.
Dropbox is a cloud-based storage and file-sharing service. This motion graphics explainer video was created in recognition of National Disability Employment Awareness Month. It gets one of the employees to share what mental health means to him.
The concept and execution of the video couldn’t be any simpler but what touches your heart are the simple motion graphics and heartfelt narration.
Created for the company Lighthouse, a company looking to make NFTs simpler for business owners, this motion graphics explainer video example does an excellent job of conveying the unique features and benefits of the product.
Non-fungible tokens, or NFTs, are unique digital identifiers that cannot be copied, substituted, or subdivided. A blockchain records them and can verify their authenticity and ownership.
The video is a straightforward and effective narration of how Lighthouse can be used for minting
and pairing NFTs to your physical products using a Lighthouse sticker on them.
IBM has been a leader in the motion graphics explainer video space for some time. Their videos are known for their clarity and creativity.
One of their best example explainer videos is “IBM Cloud Security”, which like their other videos showcases IBM’s commitment to innovation and dedication to helping businesses reach their goals.
This motion graphics explainer video is about why Atlassian is a great company to work for. The Atlassian Corporation is an Australian software company that develops products for software developers, project managers, and other developers.
The video is an excellent example of how to effectively use motion graphics along with a helpful voiceover to weave an engaging narrative and promote your brand.
With NewYork-based CareConnect, small and large groups have affordable access to health insurance plans.
This motion graphics explainer video talks about how Carecoonect can take the complexity out of availing insurance healthcare right in your area for up to twenty percent less than those bigger insurance companies.
Selling insurance is always a challenging task. In this case, however, the voiceover takes viewers through the process simply and efficiently with the help of top-quality motion graphics.
7. Adobe Creative Cloud
Adobe Creative Cloud creates some of the best motion graphics explainer videos that help viewers understand complex concepts engagingly and appealingly.
They believe in capturing viewers' attention and providing them with valuable information in a concise yet creative format. This motion graphics explainer video example talks about why color is among the most subjective and powerful design tools.
Using the power of attractive visuals and lucid commentary, the complex topic of color and design is explained in a simple manner that makes it easy for anyone to follow along.
HipB2B offers targeted demand generation solutions for businesses. This motion graphics explainer example starts off breathlessly, with the narrator explaining the challenges businesses face with generating leads. This strategy works well because viewers know what to expect in the rest of the video.
After that, cutting-edge motion graphics and narration are used to explain the company's solutions.
ManyChat is a Facebook Messenger that helps automate customer service and keeps customers happy.
Given the nature of the product, it is necessary to showcase the many advantages it offers--such as increasing product sales, customer engagement, and generating qualified leads--to convince customers that it is the right product for them.
This motion graphics explainer video is part of a series of videos. In this video, the topic is “How to re-engage your customers” using ManyChat. The graphics flow and the narration keeps up with it to deliver great content.
SendGrid is a customer communication platform for transactional and marketing email.
This excellent motion graphics explainer video tries to address the lack of time people face every day to complete their assigned tasks.
The protagonist is shown dealing with a million of them and being overwhelmed as a result. The best part is the explainer video does not promise to provide solutions for every problem. It confines itself to what SendGrid does best, which is helping with their email marketing solutions
Apart from the top-notch action, what works for this video is its great storytelling.
HootSuite is a popular Social Media Marketing and Management Tool.
This motion graphics explainer video example, ‘Everyone’s on Social’, takes the approach of addressing the overwhelming feeling many people face when confronted with the nitty-gritty of social media.
The motion graphics depict these struggles realistically with subtle humor (“But as a business, Social can feel like a party you are not invited to”).
A special mention must be made of the sympathetic and eager voiceover. The combination of graphics and voiceover works well to reassure the viewers that they can finally get their hands on something as simple and useful as HootSuite that would help them join the party after all!
Slack is an instant messaging program that provides a novel way to communicate with your team.
This motion graphic example video example talks about the State of Work study, in which 17,000 knowledge workers, managers, and executives were surveyed by Slack and GlobalWebIndex.
The video is a riot of colors, with multicolor balls providing visual cues with their intelligent movement. With simple words and graphics, the enthusiastic commentary holds the video together and reveals a new way to explain concepts.
The Freighty app provides eCommerce merchants with automated eCommerce shipping insurance services.
This motion graphics explainer video example is about how Freighty is changing the way we buy insurance for our products with the help of a real-life scenario.
The peppy voiceover explains how quick and easy it is to install and how store owners can embed Freighty into their site checkout. All customers have to do is add insurance to their shopping with all their necessary information.
Cisco is one of the most well-known and respected companies in the IT industry, and for good reason: their motion graphics explainer videos are some of the best in the business.
In particular, “Getting Started with Cisco SD-WAN” demonstrates the same level of professionalism and attention to detail as their Network Security Solutions videos.
It's evident from this example that Cisco leads the industry in motion graphics explainer videos.
Feedier is a Business Experience Management Platform that centralizes and analyzes all your feedback data in one place to improve your overall operations.
This motion graphics explainer video example tells you how to boost your sales presentation process, which can lead to better closings. The presentation is lively and the commentary simplifies the explanations into easily understandable chunks.
The voiceover covers a lot of ground with the help of some great animations to take the viewer through the list of features and benefits.
This motion graphics explainer video example for Facebook explains how they enforce community standards with their content, which is no mean task considering that the community is made of more than 2 billion members of different nationalities and cultural backgrounds.
The narrator explains what it takes to build a safe and productive community for everyone. The illustrated animation works well with the commentary to create a narrative that is easy to understand for parents who worry about how their children spend their time on Facebook.
17. Credit Karma
This motion graphics explainer video example uses real humans from across the US to talk about their credit journeys. This one features Amy, a down-on-her-luck professional who has lost her job, car, and everything else.
The video uses some smooth graphics and a first-person account to describe how she fell on hard times and more importantly, how she bounced back with more than a little help from Credit Karma to rebuild her life and credit score--one step at a time.
The protagonist deals with it all bravely and never loses hope in the face of adversity, an endearing aspect that strikes a chord with the viewers.
Metalogix provides solutions for SharePoint migration, administration, and content migration along with management solutions for Office 365 and OneDrive for Business.
This motion graphics explainer video example is directed at SharePoint administrators who typically tackle competing business needs at any given point. The voiceover gives the example of the security and compliance team wanting less risk, finance wanting less cost, management wanting more productivity, and so on.
The video goes on to explain, with help from some good motion graphics, why many deployments fail because they lack the right balance of security and information governance.
Identifying what problems users typically face and providing the right solutions is what makes this explainer a good example.
Cloud hosting provider DigitalOcean offers cloud computing services as well as Infrastructure as a Service (IaaS).
This motion graphics explainer video example is as short as it is informative. This video demonstrates how to take advantage of the existing runtime to the fullest extent, and why viewers should use this cloud platform, which makes it easy to deploy, manage, and scale applications of all sizes.
They conclude by explaining how their product provides predictability and reduces infrastructure friction so developers can build better software.
With Acodis, you can intelligently capture, automate, and scale all your data within seconds using AI-based machine learning software.
This motion graphics explainer video example demonstrates how to access valuable data, which can be as much as 80%, trapped in documents.
The problem is real enough, and viewers can readily see with the help of excellent motion graphics, how their Intelligent Document Processing (IDP) offers a new way to automate data extraction for every business process.
A video like this stands out even if it explains the obvious because the explanation would not be as effective without it.
21. Carter Coin
The beauty of this motion graphics explainer video is that it needed to talk about a new idea in the absence of a tangible product
And it pulls it off by explaining beautifully how the new tokenized technology will work and the possibilities it will create.
It does not stop at explaining the benefits of the product but talks about the limitations too. This balanced approach along with cutting-edge graphics makes this video work well.
The video is a great example of how a well-made motion graphics explainer video can talk about almost any concept using some good graphics and voiceover.
This motion graphics explainer video example is for Aboriginal Medical Service Education 24/7 (AMSED).
The animated explainer video tells its story by identifying pain points and determining which parts need voiceovers and which need graphics.
Given the nature of the project, the video needed to be empathetic in its approach. The voiceover and graphics do a great job together of telling the story in the way it needed to be told.
Using Uclusion, you can collaborate on stories and requirements easily as it was built from the ground up to meet a team's needs.
This motion graphic explainer video example uses anticipation as a strategy to answer questions that are beginning to form in the viewers’ minds as they learn about the product features.
In this case, the question would be -- Why not continue to use bug trackers, Kanban boards, and endless meetings instead?
Motion graphics are used to demonstrate their response to the question. The tactic they have used is repackaging the FAQ, visually and effectively.
Sigma is a cloud-based solution for accessing data in the warehouse. It enables teams to create a solution that exactly meets their needs, then share the most effective methods across the organization.
What is the best way to explain to viewers how they can eliminate the barriers to using data?
The answer is using a well-made motion graphics explainer video; the reason why the biggest B2B SaaS and software brands are using them to sell their products.
All Sigma had to do was create a short explainer, complete with simple motion graphics and lucid explanations to complement it.
Shopify allows businesses to create their own online stores using its e-commerce platform. Now merchants can go a step further and translate the main website content into the local language(s).
This motion graphics explainer video is called Shopify Translate & Adapt: Easily translate and customize your store content for every market.
It explains how to adapt website content across geographies. The motion graphics used in this video bring the explanations to life and make them easier to understand.
In addition to making and receiving phone calls, sending and receiving text messages, and performing other communication functions via its web service API, Twilio also provides programmable communication tools.
This motion graphics explainer video was created by Explainer Video Hero and uses colorful and clean motion graphics to present Twilio’s considerable functionality that can help users to understand how to use the platform to its full potential.
Food discovery app Freshy helps restaurants optimize expenses and attract customers. With a product that is aimed at a younger crowd, it was necessary to come up with an explainer that did the job in a way that appealed to its target audience.
This motion graphics explainer video example shows how to do it with the least amount of fuss. It does its job well because it is short and relentless.
The best takeaway from this example is that when you create content it should answer the first question every video-making guide recommends that you address--that is, knowing your audience.
Motion graphics explainer videos are a great way for B2B brands to
- Tell their story.
- Show how the product works, what it is made of, and how it benefits the customer.
- Show their personality and creativity.
Finally, it is clear from the examples we saw that motion graphics explainer videos are just right for weaving powerful marketing stories. Big B2B brands are using them and reaping the rewards, and we think you should too.