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Explainer videos are a creative way to make your ad stand out. They can help you avoid the common mistake of telling your audience what you do without showing them.
Animated explainer videos have been around for a while, but it might be time for you to take a second look at this powerful visual medium.
This blog will look at 5 explainer videos that delivered when it mattered for the companies that produced them.
How do B2B animated explainer videos help businesses?
Are you an established brand with an email list and promoting your products via email? Need something that will make your customer open your emails? Then you need animated explainer videos because they:
- Make your customers want more of your product and want to share it with their friends.
- Use visuals and storytelling to communicate to your customers and help build trust and loyalty.
- Help convert B2B seriousness into fun images and characters.
- Help transfer complex business concepts and explain complicated processes.
List of 5 Explainer Videos that were instrumental in improving sales
Explainer videos are now an integral part of the sales funnel. The challenge is that most explainer videos are created without any finesse.
They are either too long or too short, don't have any movement, or just don't have the same exciting quality that people look for. It's difficult to create an explainer video that is both captivating and informative.
Let’s look at the examples that got it just right:
1. Tomorrow.io
Tomorrow.io is a climate security platform that provides weather intelligence through predictive and actionable insights so critical to living in an era of climate change. Their customers include Uber, Delta, and National Grid.
Being a world-class product, it needed to produce content that could easily explain their product and features.
The existing content relied on standard screen recordings that tried to explain the product by speaking about it.
Content Beta created an explainer video course consisting of 18 animated explainer videos that played a significant role in making the company a world leader in climate security intelligence.
Video type: Animated explainer video
Duration: Various Lengths
ROI: Funding via Crunchbase Series D - US$ 77 million
Watch this ‘before-after example’:
2. 5/3 BANK
This animated explainer video example proves the versatility of using explainer videos, and how they can be used in innovative ways.
Fifth Third Private Bank caters to clients with assets of $1 million or more. At some stage, it became more difficult for them to generate leads at financial centers.
To generate leads, they embedded an explainer video into their email communications as opposed to relying on phone calls or email campaigns.
Video type: Animated explainer video
Duration: 1:11
ROI: Over 750 $1 million leads
3. SuiteDash
SuiteDash allows customers to access custom client portals, securely exchange files, and send invoices. It’s used across more than 50 countries across the globe.
It was important for them to make sure prospects and website visitors could quickly understand the advantages and features of the product.
This animated explainer video example uses a character-based approach to attract viewer attention and is used on the company’s homepage and YouTube channel.
Video type: Animated explainer video
Duration: 1:48
ROI:
- Bounce rate: 16% decrease
- Global internet engagement: 62% increase
- Time spent on site: 22% increase
4. 7Shifts
Over 4,000 restaurants worldwide use 7Shifts to schedule, evaluate, and communicate with their employees through its software-as-a-service (SaaS) platform.
The video uses a character-based approach to address typical pain points such as keeping up with employee work schedules. The video is embedded in their website and also used on Facebook and Twitter.
Video type: Animated explainer video
Duration: 2:05
ROI: In conjunction with their overall growth, the animated explainer video helped 7shifts' revenue grow 300%. These were the benefits:
- Bounce rate: 10% decrease
- Pageviews/visitor: 1.5x increase
- Time spent on site: 4 min+ increase
5. Kissflow
With Kissflow, you can automate and track your business processes daily. From leave requests to purchase orders, Kissflow helps users initiate processes, view pending tasks, and approve them.
Despite Kissflow's optimized UI, it requires a learning curve to use to its full potential. People won't return if they don't see results in the first month, so making their onboarding process seamless will motivate them to come back.
Content Beta helped them create a video course that explained how to get the most out of the software. The course costs $550 but the results are impressive as shown below:
Video type: Hybrid explainer video
Duration: Various lengths
ROI: After 6 months, 4918 plays, 275 hours watched, with a 75% average completion rate.
Watch this animated explainer video example from the course:
What are the benefits of using B2B animated explainer videos?
1. Conversion rates: These videos are more engaging and easier to understand than traditional videos. The use of animation enhances the storytelling, making the video more interesting and enjoyable to watch. This makes it more likely that viewers will pay attention to the message and be able to retain information, leading to increased conversions.
2. Brand awareness: They are a great way to increase brand awareness. By using referral campaigns and other smart marketing techniques, companies can boost their customer base and create a strong connection with potential customers.
3. Customer engagement: They provide a visual way for customers to understand the product. Explainer videos can also help you increase sign-ups for your free trial.
4. Sales: B2B companies that create high-quality explainer videos see an increase in website traffic and sales inquiries. Potential customers are more likely to purchase a product or service after watching an animated explainer video that clearly explains how it works.
5. Sharing: Videos that are well-produced and offer valuable information are more likely to be shared, increasing the reach of your marketing efforts.
6. Identity: You can set your company apart from the competition and show potential customers that you’re an expert in your field.
What are the different types of product explainer videos and how much do they cost?
You can hire a reputable production house like Explainer Video Hero if you don't know how to make an explainer video. Using remote video production, they can create the best product explainer videos, 3D animated explainer videos, animation explainer videos, 30 second explainer videos, explainer video animation, and SaaS explainer video services at competitive prices.
Animated explainer video pricing differs from one animated explainer video company to the next. Explainer video cost depends on a variety of factors, including its length, complexity, and animation style. The best animated explainer video companies, like Explainer Video Hero, typically charge USD 2,000 for a one-minute video.
Conclusion
As you saw, all of these companies had great success in using explainer videos to engage customers and boost sales.
The best animated explainer videos help transfer complex business concepts and educate customers.
Finally, if you are looking for a way to increase engagement with your B2B customers, animated explainer videos are the way to go.
FAQs
1. What are the benefits of B2B animated explainer videos?
2. How do I choose the right animation style for my B2B animated explainer video?
3. What are some common mistakes to avoid when creating a B2B animated explainer video?
4. How much does a B2B explainer video cost?
