14 Best E-commerce Explainer Videos of All Time

14 Best E-commerce Explainer Videos of All Time
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E-commerce B2B brands face challenges in making their customers see the value of their products even though they cannot interact with them in person.


There may be times when customers cease to be interested in your products. How can you address this and sustain engagement?

You can do this by explaining how your product can be useful to them.

According to a recent study by Forbes, The global E-commerce market is expected to total $6.3 trillion in 2023

And explainer videos have become a favorite among E-commerce B2B brands. These short engaging videos allow B2B brands to showcase the features and value of their products within a small amount of time.

In this blog, we have curated a list of the 14 best E-commerce explainer videos of all time, ranging from live demonstrations to best-animated explainer videos.

What is an E-commerce Explainer Video?

E-commerce videos are brief videos created to showcase a B2B brand's products and demonstrate how they work. These videos highlight the benefits of using the products engagingly and attractively, revealing some of the benefits customers may not be aware of.

Using video content in their marketing strategy, B2B brands can enhance their competitiveness and establish a unique selling proposition within their industry. The use of E-commerce videos can set a brand apart from its competitors, as it allows potential customers to see the product in action and get a better understanding of how it works. This, in turn, can help increase customer engagement and lead to sustainable growth for the brand.

14 Best E-commerce SaaS Explainer Videos of all time

It has been proven that E-commerce explainer video companies are really helpful for the businesses to help showcase their products. For a better understanding, we have listed just 14 of the best explainer video examples.

1. Amazon

About the company - Amazon is a multinational technology company focusing on E-commerce, cloud computing, digital streaming, and artificial intelligence.

Types of services - E-commerce, digital streaming, cloud computing, artificial intelligence, audiobooks, groceries, home services, etc.

How they use explainer videos - The Amazon explainer video is simple, crisp, and concise. By using storytelling and character animation, it shows how to order a product for same-day delivery, improving the user experience. All the steps are explained through clicks, so it is easy for the viewer to understand, and it educates them as well.

Key takeaway - The best way to catch the audience's attention is by telling a story that ends with a CTA.

2. HubSpot

About the company - Designed for cloud-based usage, HubSpot is a CRM that facilitates the alignment of sales and marketing teams, enables sales activities, enhances return on investment, and optimizes inbound marketing strategies to generate higher numbers of qualified leads.

Types of services -  Marketing, sales, operations, and website-building services.

How they use explainer videos -  The Hubspot explainer video focuses on highlighting the new UI update. The video incorporates a real-time UI platform with a standardized voice-over and music. The quick instructions and animations make the video engaging for the viewers.

Key takeaway - Explainer videos that make use of animations and a real-time user interface are more engaging to watch.

3. SalesForce

About the company - Salesforce is a software company that operates in the cloud and provides businesses with the ability to leverage cloud technology to communicate with partners, customers, and prospective clients effectively.

Types of services - Customer relationship management (CRM), marketing automation, E-commerce, artificial intelligence (AI) tools, and cloud-based applications.

How they use explainer videos - With animated texts, UI support, and music, the explainer video by Salesforce introduces the Einstein GPT, the first AI product specifically designed for CRM data management. It explains how customers can use AI to create CRM data using animated texts and UI support.

Key takeaway - One of the best ways to showcase your product in an explainer video is to show it in a real-time scenario.

4. Apollo.io

About the company - With Apollo.io, businesses can increase sales and revenue with a data-driven sales platform. Their platform offers features such as sales prospecting, lead generation, and engagement tracking, all designed to streamline the sales process and improve efficiency.

Types of services -  Apollo.io offers various services, including data enrichment, lead generation, email automation, sales prospecting, and CRM management.

How they use explainer videos -  This Apollo.io explainer video is an excellent example of a product explainer video that shows how the platform can be used in a variety of ways to make life easier for its users. The compelling music and the voiceover make the video more appealing.

Key takeaway - The key to maximizing your reach through your explainer video is to display the features and benefits of your product to the fullest extent.

5. Google

About the company -  Google is a multinational technology company with its core business being its search engine, which is widely used worldwide. In addition to search, Google offers a variety of products and services, including email, online advertising technologies, cloud computing, hardware devices, and more. Google has a reputation for innovation and has been consistently ranked as one of the world's most valuable brands.

Types of services -  Search engine, email, online advertising technologies, cloud computing, video sharing, mapping and navigation, productivity tools, and hardware devices.

How they use explainer videos - The Google 30 second explainer video is simple, crisp, and to the point. Explaining its care studio with only animation and basic music is quite straightforward and easy to understand.

Key takeaway - It is easier to educate the user by reducing the length and complexity of an explainer video.

6. Flipkart

About the company - Flipkart is an Indian E-commerce company founded in 2007, offering a wide range of products, including electronics, fashion, and household items through its online platform. Walmart acquired the company in 2018

Types of services - Online shopping for electronics, fashion, home appliances, groceries, and more, as well as digital services such as online video streaming, e-books, and gaming. They also provide logistics and supply chain solutions to sellers through their E-commerce platform.

How they use explainer videos - With a 30 second explainer video by Flipkart, the company demonstrates the benefits of pay-later solutions for fast, convenient, and secure shopping. The video includes images and a real-time UI for an easy understanding of the service. The video shows how the Pay Later facility helps and improves the user experience for the application.

Key takeaway - As you demonstrate the benefits of your product to the user, you will be able to attract their interest in your product.

7. Airbnb

About the company - Airbnb is an online platform that allows people to rent out their homes or lodgings to travelers and vice versa.

Types of services - Online platform and mobile application that enables users to search, book, and list a variety of accommodations, including apartments, houses, villas, condos, cottages, and unique properties such as castles, treehouses, and igloos.

How they use explainer videos -  It stands out from the rest of the explainer videos as it is quite different in genre. There are no animations in this video, but rather it shows a real-life scenario that explains how the Airbnb platform can help you fulfill your demands in a more relatable manner.

Key takeaway -  In order to capture the attention of the audience, it is important to make the explainer video as relatable as possible.

8. PayPal

About the company -  PayPal is a digital payment platform that allows individuals and businesses to send and receive money online securely and conveniently without needing a physical bank or credit card.

Types of services - PayPal offers digital payment services to individuals and businesses, allowing them to send and receive money securely and easily.

How they use explainer videos - PayPal's explainer video showcases its Honey shopping extension, which allows its users to receive free coupons. A key purpose of the explainer video is to demonstrate how the product saves money, which attracts the majority of users. As well as showing how to use its features, the video also explains how to use its chrome extension.  

Key takeaway - It is important to add a factor that includes a spark to the video in order for it to be successful.

9. eBay

About the company - eBay is an online platform that enables individuals and businesses to buy and sell a wide range of products and services.

Types of services - Online marketplace where individuals and businesses can buy and sell various new and used items, including electronics, fashion, collectibles, home and garden products, and more.

How they use explainer videos - In this video, you can find out how eBay handles payments. The video shows the user interface and explains how it works with good background music to accompany it.

Key takeaway - Make your offer clear and concise, as this is what people want to watch.

10. Shopify

About the company - Shopify is an E-commerce company that provides a platform for businesses to create online stores and sell products or services. Their software allows merchants to manage inventory, process payments, and handle shipping and fulfillment.

Types of services -  E-commerce solutions, including website and store design, payment processing, shipping and inventory management, marketing, and analytics services.

How they use explainer videos - An explainer video like this one is a powerful tool for showing the complete usage of a product, with real characters and themes, and excellent audio. The video also has a good voiceover and music that helps make it more appealing.

Key takeaway - A quality content is made up of fantastic music and voice overs.

11. Instacart

About the company -  Instacart partners with retailers to provide customers an easy and convenient way to shop online for groceries. With Instacart, customers can order groceries online or pick them up curbside. A membership program is available for frequent users.

Types of services - Online grocery delivery and pick-up service.

How they use explainer videos -  This video explains how Instacart's product can be helpful for food delivery and shows some of the features of its user interface accompanied by some fast-moving music.

Key takeaway - Use your products as a tool to demonstrate how they solve the pain points of your users.

12. IBM

About the company -  IBM is a multinational technology company that provides a range of hardware, software, and consulting services. They are involved in cloud computing, artificial intelligence, blockchain, and cybersecurity, offering solutions to businesses and organizations across various industries.

Types of services - Cloud computing, artificial intelligence, and cybersecurity solutions. It also includes consulting, technology support, and software development to help businesses transform and modernize their operations.

How they use explainer videos -  This animated video is one of the best explainer videos that you will see at the corporate level. Organized in a formal tone and using music, the video highlights IBM's services and features that you can take advantage of.

Key takeaway - Give your product’s explainer video a formal tone when needed.

13. Cisco

About the company -  Cisco is an American multinational technology company that designs, manufactures, and sells networking equipment and services. Their products and solutions are used by businesses and organizations to connect and manage their networks, secure their data, and collaborate with others.

Types of services -  Networking, cybersecurity, collaboration, data center, and cloud services.

How they use explainer videos -  The Cisco security explainer video is a short educational video that explains how Cisco trusted security works. In addition to it being informative and engaging, the video has excellent animation.  

Key takeaway - In order to maintain high-quality content, you need to have good animation support.

14. Wallprotex

About the company - Wallprotex manufactures wall protection products designed to prevent damage to walls and other surfaces in commercial and industrial settings.

Types of services - Range of wall protection products, including corner guards, wall guards, handrails, crash rails, and door protection.

How they use explainer videos - Wallprotex explainer video explains the use of wall protection products. This is a high-quality animated explainer video that includes good support for voiceover and music. Its engaging script will draw the attention of more viewers.

Key takeaways - It's always best if you can create an engaging voiceover for your video.

E-commerce Explainer Videos - Why Do Brands Need one?

It is commonly known that the use of explainer videos in the E-commerce world can provide a variety of benefits to businesses. They help consumers to understand how the product can improve their lives or provide the services they desire and they provide them. Some of the benefits are mentioned below -

1. Increase Sales

The growing popularity of video content among users highlights the importance of businesses using explainer video animation to appeal to their audience. With the rise of online shopping, it has become crucial for businesses to provide compelling video content to persuade customers to purchase their products.

2. Brand Awareness

The video provides information about the brand and its offerings, allowing the audience to become more familiar. When customers know a brand and its products, they are more likely to remember the brand's name for an extended period.

3. Improve Conversion Rates

E-commerce product videos are visually appealing and creatively designed to capture the audience's attention. These videos guide viewers to the company's website and encourage them to try the products, leading to increased conversion rates.

4. Captivating

Engaging videos with creative elements can grab the audience's attention and persuade them to try the brand's products and services, particularly through explainer video animation.


The above examples of best E-commerce explainer videos demonstrate how explainer videos have become a popular tool for E-commerce businesses to communicate their message effectively. These videos offer a visual and interactive way to present products and services and convey complex information in an easy-to-understand manner.

Businesses can engage and educate their target audience by showcasing their unique selling points, resulting in increased sales and revenue as a result. E-commerce businesses can attract new customers and establish themselves as industry leaders with the right video.


1. What are the best E-commerce explainer videos of all time?

The 15 best E-commerce SaaS explainer videos of all time include Dropbox, Dollar Shave Club, Slack, Crazy Egg, Shopify, Mint, Square, Zendesk, Wistia, Hubspot, Codecademy, Grammarly, Moz, Hootsuite, BigCommerce.

2. What makes an explainer video effective?

A great E-commerce explainer video is engaging, informative, and entertaining. It should be concise and to the point, visually appealing, and easy to understand. The video should also have a clear call to action that motivates viewers to take action.

3. Why are E-commerce explainer videos important for B2B brands?

E-commerce explainer videos are important for B2B brands because they can help explain complex ideas, products, and services simply and engagingly. They can also help B2B brands to increase conversion rates and boost sales by giving potential customers the information they need to make informed decisions.

4. How can businesses create effective E-commerce explainer videos?

To create effective E-commerce explainer videos, businesses should start by identifying their target audience and crafting a clear and concise message that resonates with them. They should also focus on creating a visually appealing and engaging video that effectively communicates the benefits of their product or service. Businesses can also work with professional video production companies to ensure that their videos are of high quality and meet their goals.