5 Best Examples of Explainer Video Scripts & How to Write Them

5 Best Examples of Explainer Video Scripts & How to Write Them
Table of Contents

If your B2B brand is looking for a reliable way to promote your business and engage your audience? Explainer videos offer a great opportunity to do just that. However, creating an effective and engaging explainer video may pose a few challenges to the new entrants.

According to the data provided by 50wheel.com, 94% of consumers have watched explainer videos to know more about a product or service.

In this article, we will show you how your B2B brand can create effective and engaging explainer video scripts. This blog post is divided into 4 sections:

  • Part I: 5 Best examples of explainer video scripts
  • Part II: Writing effective explainer video scripts
  • Part III: Importance of writing engaging explainer video scripts
  • Part IV. Hiring an external animated explainer video production agency

Part I: 5 Best Examples of Explainer Video Scripts

Creating an effective script is critical to the success of your explainer videos. A well-written script will not only convey your brand's message accurately but will also make it memorable.

To help you write an engaging script, we've put together 5 great examples of explainer videos. Later, we will also discuss the nuances of these scripts at a high level.

1. Microsoft Windows 10

Microsoft Windows 10 is a popular operating system. It is designed to provide a more secure and user-friendly experience, with features like improved security, better performance, and an enhanced user interface.

Let’s first watch this product explainer video that talks about updates to the Windows 10 OS before examining the video script.

Script #1: Highlighting a new product feature

In this explainer video script, we learn that choosing the right words and language is essential to bringing attention to your product's exciting new features.

Key Takeaways:

  • This explainer video script makes good use of the short runtime of the video (49 seconds) to introduce and explain all the updated features.
  • The script does not use a voiceover. It uses UI and animations to highlight the new features. It uses background music to create an upbeat mood befitting the launch of major updates to a popular OS.
  • The script displays a description of the updated features on screen to improve the chances of viewers remembering the information later.
  • Showing a short clip of a game to explain the update to the popular xbox gaming console is sure to heighten the anticipation among fans.

2. Good.Lab

Good.Lab is an ESG Software solutions and sustainability consulting platform.

This animated explainer video example breaks down a complex topic into easy tidbits. This approach is essential to making your viewers comfortable and eager to learn more.

Script #2: Explaining a complex concept

As you can see from this explainer video script, your B2B brand should aim to explain a complex concept in an easy-to-understand manner to the audience.

Key Takeaways:

  • Your ability to simplify complex topics into easily understandable pieces determines the success of your explainer videos. This explainer video script dissects the main concept into its components with thoroughness and care.
  • The script  uses simple, precise, and descriptive language to complement the visuals.It describes the main concept in terms of larger themes and ideas to help explain it better.
  • The script uses a steady, unhurried pace throughout the lesson. This is absolutely essential because not all your viewers can grasp concepts at the same rate.

3. myCOI

myCOI is a Certificate of Insurance (COI) software and service solution.

Let’s watch this explainer video example created by Explainer Video Hero about compliance, often a complex concept to understand and explain.

Script #3: Introducing a new service or product

We learn from this explainer video script that a dynamic presentation that communicates the purpose and value of a new product or service is key when producing an explainer video for your B2B brand.

Key Takeaways:

  • This explainer video script starts by outlining a simple narrative structure that draws viewers in and makes them look forward to the learning experience.
  • It then delivers the core message clearly and concisely by using creative visuals and a friendly voiceover.
  • The script incorporates appealing transitions and dynamic animation to keep the narrative engaging.
  • Use of storytelling techniques makes the narrative more memorable.
  • The video ends with an inviting call to action that encourages the viewer to take the next step.

4. Portfolio+

The Portfolio+ platform is a cloud-first consumer-direct finance ecosystem designed to help neo-banks and fintech companies embrace the open finance movement.

Script #4: Highlighting features and benefits

The explainer video is engaging because it uses easy to follow visuals and fluent narration.

Key Takeaways:

  • This explainer video script begins by giving a clear and concise overview of the benefits of Portfolio+ such as high-interest savings accounts, reduced fees, and mobile-first ecosystem of apps). This is effective because it makes people sit up and take notice.
  • Next, it highlights the platform's strengths such as core banking infrastructure, cloud banking platform, support for innovative applications that comply with regulations. This provides the additional assurance the prospects are looking for.
  • The result is creation of a compelling case for banks to consider using Portfolio+ to improve services and engage with customers.
  • Lastly, the script  uses a simple call to action to encourage viewers to reach out to the company's experts. This proves that a good CTA can make a good explainer video even better.

5. JustCall + HubSpot

HubSpot's integration with JustCall allows you to keep track of customer conversations efficiently and conveniently.

The integration also allows teams to automate SMS options based on call outcomes, timestamps, categories, and more, saving hundreds of hours and enhancing sales efficiency.

Script #5: Showing how different products work together

This explainer video script teaches us to dive deep into how different products can work together to create an optimal user experience. In this case, it is crucial to research and map out the latest trends in user experience and complex interactions between products.

Key Takeaways:

  • This explainer video script is informative and straightforward. It wastes no time highlighting the features that make this integration valuable for sales and support teams. This is a good example of highlighting your product value upfront.
  • The script also stresses how convenient it is to have all the information in one place. Anticipating and introducing more and more product benefits is a great strategy.
  • The script manages to effectively address the most important doubt users might have -- that is,integrating two products -- to the viewers' satisfaction. It is absolutely essential to remove any remaining doubts, and the explainer video accomplishes this effectively.

Part II: Writing Effective Explainer Video Scripts

In this section, see how to write an effective explainer script using the following template:

  • Introduce the problem with an attractive hook.
  • Talk about features and benefits using data and humor.
  • Showcase product's user interface and how to use it.
  • Use connectors to make the script conversational.
  • Provide an attractive CTA.

1. How to write an effective explainer video script?

Let’s write a simple explainer video script for Ace CRM System to introduce their product:

2. What is a ‘Hook’ and why is it important to use in an explainer video?

A hook in a piece of content is like a headline that grabs the reader's attention, just like a fisherman uses bait on their hook to catch a fish.

Having a great hook is essential to any piece of content, especially an explainer video. A hook is the first thing viewers see and hear when they encounter your video.

  • It needs to be catchy and engaging; something that will draw people in and make them want to watch more.
  • It should make use of visuals, music, or sound effects that are relevant to what your explainer video is about.
  • It should focus on crafting a unique message that stands out from other videos in its niche. This could include using humor or surprise elements as well as facts or stats that show how important the topic you're discussing really is.

The following are four examples that a top explainer video production company might use:

3. What are the best practices for writing effective explainer video scripts?

While explaining complicated subjects can be a challenge, it can also be extremely rewarding.

To write an engaging script, follow these six  steps used by many top explainer video companies:

  • Know your audience: Understanding what they're interested in will help you choose the right tone for your video and the areas that you need to focus on.
  • Deliver clarity: To do this, deliver your message clearly and concisely. For people who are unfamiliar with a complex topic, adopt a light-hearted tone.
  • Organize your thoughts: Make sure that every sentence has a purpose. Make your visuals more impactful using storytelling techniques that will engage and capture your viewer's attention.
  • Organize your script: Make it easy for both writer and editor – no matter how complex the subject matter may be.
  • Deliver value upfront: This will help you build trust and credibility for your B2B brand with potential customers before they even see your product or service.
  • Deliver a clear message: A simple call to action will motivate viewers to take action. Your video script should clearly indicate where viewers should go next after watching the video, such as signing up for your email list or learning more about a specific product.

You can adopt several approaches to scripts. In this section, we will look at two approaches to write two explainer video scripts for selling/explaining accounting software. The first uses humor while the second uses data and facts.

a. Writing a script using humor to make it more engaging

The action takes place in an office and involves Nancy, an employee, and her boss:

b. Writing a script with facts and data to establish credibility

In this case, we are trying to engage viewers about why our accounting software can solve their business problems.

The action takes place in a small office filled with several messy stacks of papers and biweekly reports. A frustrated business owner is sitting at a desk…

Part III: Importance of Writing Engaging Explainer Video Scripts

Great explainer videos incorporate several key elements: storytelling, images, music/sound effects, and persuasive language/captions. In this section, we will discuss why it is important for your B2B brand to create a good script and the steps involved.

1. Why is a script essential for creating an effective explainer video?

Writing an explainer video script is essential for creating a successful explainer video. It’s the foundation of the entire production. It outlines what should be said and shown in each scene, as well as other elements such as music, graphics, and animation you should use.

Here are 5 reasons why writing an explainer video script is so important:

  • First, it ensures that each element in the explainer video serves to communicate one key point about your product or service. In this way, viewers will understand exactly what your explainer video is about.
  • Second, it can help you save time and money during production by making sure everyone involved knows what needs to be done before filming starts.
  • Third, it ensures that your video will be effective by making sure all the key points of your message are included.
  • Fourth, it helps you avoid any problems with quality control during post-production. If the script is clear and comprehensive, then the final video is almost good to go.
  • Fifth, it helps you get the most out of your video by making sure the points you want to make are covered in sufficient detail.

2. Why are explainer videos successful in engaging customers?

Explainer videos are a great way to communicate your B2B brand’s message to your audience in an engaging way because they can:

  • Engage people emotionally: They tap into innate human curiosity and help people understand things in a new way.
  • Connect buyers and sellers: They do this by providing essential information without requiring any salesmanship from you or your team members.
  • Be more shareable: They can get spread around quickly on social media platforms like Facebook and Twitter. This increased visibility helps drive traffic back to your website or blog where you can sell more products or services.

This infographic on the most viewed video types on YouTube provides some good pointers:

Part IV. Hiring an External Animated Explainer Video Production Agency

Writing a professional script and creating a high-quality video based on that script can still be a daunting task. Explainer videos are not a homogeneous entity– they come in various flavors such as 3d animated explainer videos, 30 second explainer videos, SaaS explainer videos, and so on.

If you do not know how to make an explainer video on your own or cannot devote time to start from script writing, you can hire a top animated explainer video company like Explainer Video Hero that offers explainer video services via remote video production.

Their explainer video costs are as follows based on their fixed pricing policy:

  • $2,000/ minute for Animated Explainer Videos
  • $1,000/ minute for Live-action Explainer Videos


Animated explainer video companies attach high importance to writing engaging scripts for creating the best explainer videos.

By following the best practices outlined in this article and studying the examples of successful explainer video scripts, you can incorporate elements like interesting characters, suspense, and dramatic turns in your script and effectively communicate your message to your target audience.

Finally, keep your script concise, clear, and focused on the benefits of your product or service.


1. What are the basic elements of an explainer video script?

A successful explainer video script emphasizes how your product or service solves a real-world problem for customers. Start with this idea and develop a brief and captivating script that includes a compelling hook, addresses the problem, and illustrates how the product solves it. Conclude the video with a simple call to action.

2. What are the 3 core ideas behind an explainer video script?

All scripts adhere to the same three core ideas, which makes them easy to follow: - Problem/challenge faced by customers or potential customers.<br> - Solution provided by your product/service.<br>- Benefits associated with using said product/service.

3. Why is storytelling such a big part of explainer video scripts?

There is no one right way to structure an explicative video script; it's all about finding what works best for your particular project. A great story should capture the audience’s attention from start to finish. When writing an explicative video script, keep these three principles in mind: Set up the scene; introduce the product/ service; and deliver the resolution.

4. How does a good explainer video script help connect brands and viewers?

An explainer video script is a carefully crafted blueprint of the video's content. It outlines the message, tone, and purpose of the video, providing direction to the creative team. The script helps the team to create visuals that complement the message and evoke the desired emotions in the audience.