The 20 Best Explainer Video Ads

Explainer videos can also be used as video ads or commercials. They can be extremely powerful tools for capturing new customers and boosting brand awareness because they use visuals and audio to create rich, dynamic content for viewers.

What is an explainer video? They are also known as animated explainer videos, explainer video animation, explainer video ads, or even animation explainer videos. Whatever be the form, they are extremely useful for promoting your brand, products, and services.

According to Google, YouTube videos reach more 18- to 49-year-olds in a week, which is faster than all cable TV networks combined.

Moreover, by analyzing user behavior and data tracking, businesses can ensure that their explainer videos are providing the most relevant information to viewers.

20 Examples of Well-made Explainer Video Ads

A great explainer video commercial should be able to engage the viewer quickly and effectively. This means that the visuals should be powerful and eye-catching.

Additionally, the message of the video should be clear and concise. Finally, music and audio should play an important role in helping to tie everything together.

Lastly, they should help create an atmosphere that is calming or exciting, depending on the tone of the video.

Let’s look at 10 such examples:

1. OAG Aviation Worldwide

OAG Aviation Worldwide is a leading global provider of digital flight information services and aviation analytics. It provides a comprehensive range of solutions from flight status, schedule and airport information to aircraft performance analysis, flight tracking and more.

With its cutting-edge technology, OAG Aviation Worldwide helps airlines, airports, government agencies, travel agents and other aviation-related organizations make better decisions.

Why the video ad works

The video ad uses top-notch motion graphics and animations to explain why Its products are used by over 400 leading airlines around the world.

SInce the subject of improving operational efficiency and safety and comfort of airline travel is such an important aspect of our everyday life, the company needed an explainer video ad that highlighted the product features in a simple and engaging way.

And this video ad does just that! Lastly, the use of brand colors in the video is a clever ploy!

Duration: 1:46

Views: Hosted on Vimeo

2. Fiverr

Fiverr is a global marketplace that connects freelancers with businesses. Businesses can find talented freelancers and hire them at a fraction of the cost of traditional staffing.

With its wide range of services, Fiverr makes it easy for businesses to find the right freelancer for their project needs – be it web design, copywriting, graphic design, or any other service.

Why the video ad works

Due to the COVID-19 pandemic, companies, organizations, and brands worldwide have had to modify and conform. This explainer video ad captures the transition really well.

In fact, Fiverr created this ad spot by hiring freelancers on their platform. If a viewer needs convincing about a product or service, there is no better way than to tell a backstory as well as this explainer video ad.

Duration: 1:54

Views: ~1.1 million

3. Elementor

With Elementor, users can easily build stunning websites. Using its drag-and-drop interface and powerful features, anyone can create professional-looking sites without any coding experience.

Elementor also offers a wide range of templates and widgets that you can use to customize your site. Website creation is fast and effortless thanks to its intuitive design.

Why the video ad works

The explainer video ad features two friends – Lee and Johny. The video begins with the letter mentioning on the chat that he needs a website. Lee invites him over to her place so that they can build it together using this intuitive website builder.

What follows is a meeting cum website-building session. The video adopts a casual tone and takes viewers through the process, demonstrating how it is easy to use the product.

Duration: 0:54

Views: ~7.9 million

4. Resume.io

Resume.io is an online resume builder that follows employers' specific resume rules to deliver professional and field-tested resume templates.

Why the video ad works

A great example of a 30 second explainer video. No elaborate introduction or flashy graphics. Gets the world done by being simple and direct.

Jobseekers who dread putting together a resume that passes the scrutiny of hawk-eyed employers and managers would be greatly relieved looking at how easy it is to do it with this product.

Getting your viewers to heave a  sigh of relief is a sign that the message has gotten across. And this ad does just that.

Duration: 0:27

Views: ~2.4K

5. Monday.com

Users can create their own applications and project management software using Monday.com's cloud-based platform.

Why the video ad works

Sometimes, being eloquent with your product descriptions and benefits is the best strategy to draw people’s attention. The video starts with a proposal and not a problem statement – “Do you and your team need to work remotely?”

What follows is a detailed explanation of how Monday.com can not only bring teams together but also manage and track the work.

This is a live-action explainer video that works well because it uses real people. After all, who wouldn’t want to be as happy as the employees shown in the video?

Duration: 0:43

Views: ~7.9 million

6. Freshbooks

Freshbooks is a cloud-based accounting and invoice software designed to help small and medium-sized businesses to manage their finances.

It offers features such as invoicing, expense tracking, and time tracking, as well as more advanced features like project management and automated payments.

Why the video ad works

Having a product that helps businesses to track their income and expenses and allows them to make better decisions about their finances is one thing but convincing viewers is another matter.

However, the chirpy voiceover along with some good-looking UI manages to do it in a half minute. The overall feeling one gets from the ad is one of assurance and competence.

Duration: 0:31

Views: ~169K

7. Justworks

Justworks is an HR software that helps businesses manage payroll, benefits, and compliance. It streamlines the entire HR process and simplifies the complexities of managing payroll and benefits. With its intuitive dashboard, businesses can easily access all their HR data in one place.

Why the video ad works

How do you explain to your viewers that Justworks provides personalized customer support to meet their clients' needs? Or other features such as employee onboarding and offboarding, time tracking, and attendance management?

This video displays all these features on the left-hand side of the screen and how they work on the other half of the screen. Additionally, keywords such as "onboarding" and "24/7" are highlighted, which helps create the full picture in the minds of viewers.

Duration: 0:15

Views: ~1.6 million

8. Leadfeeder

Leadfeeder is a powerful tool that helps businesses get insights into who is visiting your website, what they are looking for, and how you can reach out to them. With Leadfeeder, you can identify the right prospects and target them with tailored messages that will increase your chances of success.

Additionally, it offers an easy-to-use interface that allows you to track and analyze data in real time. With the help of Leadfeeder, businesses can easily identify their ideal customers and create campaigns that are tailored to their needs.

Why the video ad works

The video takes on a big company like Google by pointing out the limitations of their product, Google Analytics tool (GA). With this they effectively have viewers’ attention because it makes viewers curious to find out if this is another tall claim.

The video, having attracted viewers’ attention which is the most difficult aspect of marketing, goes on to explain how their product is indeed as good as they claim it to be.

The explanations and animations ably complement each other to create an engaging explainer  video.

Duration: 1:28

Views: ~2.41K

9. Arrowstream

Arrowstream is a leading provider of supply chain technology and services. With its cutting-edge technology, Arrowstream helps companies optimize their supply chain operations, reduce costs, and increase customer satisfaction.

The company's suite of products includes transportation management systems, order management systems, and analytics tools.

Why the video ad works

This explainer video ad works because it describes how by leveraging data-driven insights and AI-powered automation, Arrowstream helps customers streamline their operations while gaining visibility into their operations.

The script is simple yet effective--the video provides a precise solution to a pertinent problem faced by the food industry who suffered because of an increase in supply chain disruptions.

Notably, animations and the voiceover add to the overall effectiveness of the video.

Duration: 0:58

Views: Hosted on Vimeo

10. Loom Pro

Loom is a video messaging tool that allows users to create and share videos quickly and easily, making it an ideal solution for businesses of all sizes.

With Loom, users can record their screen, webcam, or both at the same time, making it easy to capture important information and share it with others.

Why the video ad works

You have probably come across products that solve a problem. But will you shell out good money to buy them?

You probably won't, since you want a product or service that solves YOUR business problem. But how can a company convince you that its products can do it?

One way to do this is to explain it with use cases. The video uses no flashy graphics or funky background music. They use some good narration and UI to get the job done.

Duration: 2:07

Views: ~1.5K

11. Filmora

Filmora is a video editing software that allows users to create stunning videos with minimal effort. It offers a wide range of features such as advanced video editing tools, effects, transitions, titles, and more.

Whether you are a beginner or an experienced video editor, you can make the most out of Filmora's powerful features to produce amazing videos in no time.

Why the video ad works

This explainer video ad is for version 9 of Filmora. It wants to encourage users to create stunning videos for any purpose – personal or professional.

The video ad features a set of people from all walks of life – from a traveler and a make-up artist to a wildlife filmmaker and a girl who’s just broken up with her boyfriend.

The voiceover urges each of these people to create stories using Filmor to express what they are feeling at the moment. The video works really well because it strikes a chord with people who have been in similar situations.

Duration: 1:27

Views: ~1.6 million

12. Slack

Slack is an instant messaging program that has revolutionized the way people communicate in the workplace.

It allows teams to stay connected and collaborate on projects, tasks, and ideas in real time. It also provides features such as file sharing, task management, and video conferencing.

Why the video ad works

On the one hand, you have video ads that don't explain how the product works as much as they should. Then you have this video ad, ‘What is Slack?’

Throw in smooth transitions, and slick graphics synchronized perfectly with lucid and upbeat commentary, and you get a video ad that conveys the utility value of the product and how it can solve a business problem viewers can identify with.

The video ad highlights how with its intuitive user interface, Slack makes it easy for teams to stay organized and productive.

Duration: 1:12

Views: ~229K

13. Dropbox

Dropbox is a popular file hosting service that allows users to store, share, and access their files from any device. It's easy to use and highly secure, making it an ideal choice for businesses and individuals alike.

Why the video ad works

This video ad has its task cut out because people have come to expect a certain quality from Dropbox ads just as they do from the product itself.

This explainer video ad does not disappoint the fans as it uses top-notch graphics and animation to demo how to back up important documents, photos, music, and videos in the cloud so they are always accessible.

The crisp commentary and great-looking UI make this ad stand out and appeal to both – casual viewers and prospective customers.

Duration: 1:30

Views: ~99K

14. BirdEye

BirdEye is a reputation management software that helps businesses create and maintain a positive online image as well as lets you manage all your online reviews in one place, making it easier to promote what customers love about your business.

Why the video ad works

Convincing businesses that customer feedback is crucial for driving ratings and revenue is a challenging task as many businesses tend to completely ignore this crucial aspect of the business or not pay as much attention as it deserves.

This video ad leaves no stone unturned to convey the message that brands can acquire new customers with good customer-driven marketing.

It is longish at 2.5 minutes but does a thorough job of explaining how companies can use the product to gain insights into their competitors' ratings and reviews. The animations and the voice over stand out in this well-made video.

Duration: 2:32

Views: ~14K

15. Shift

Shift is a desktop application that allows users to manage their work in one convenient place. Users can access their email accounts, apps, extensions, and other Google services with a single click, as well as manage tasks with popular tools such as Asana, Trello, JIRA, and Evernote.

Why the video ad works

When an app does more than a few tasks and also does them well, it can give anxious moments to video creators to show all of the functionalities in a short video ad.

This explainer video ad tackles the problem by adopting a steady pace, thanks largely to the unhurried approach of the voiceover artist, to pull it off.

The animations and transitions ably complement the narration. The video may be longish at a tad over 2 minutes but it utilizes every second of it to highlight the features and benefits.

Duration: 2:10

Views: ~49K

16. Tableau

Tableau enables users to explore, analyze, and transform data quickly and easily, and to securely share interactive dashboards. With Tableau, users can access a variety of data sources, including spreadsheets, databases, and big data.

Why the video ad works

How does an app that provides a comprehensive business intelligence solution for organizations of all sizes can approach the explainer video creation process?

The strategy they use is simple – demonstrate how it is done with the help of UI and screen captures. Plus, get an authoritative voiceover to add credibility to your narration.

The overall effect the explainer video ad provides is one of competency, which convinces the users that the application not only has many useful features but it is also easy to use.

Duration: 2:16

Views: ~437K

17. MoEngage

MoEngage is a marketing automation software that helps businesses to create personalized customer experiences across multiple channels. It focuses on providing advanced analytics and insights to help marketers make better decisions.

Why the video ad works

The explainer video ad features the boss of a marketing agency explaining how marketing is hard work. For example, data from multiple sources that don't communicate can make it difficult to gather accurate information.

The ad begins by showing employees engaged in various activities and expressing a wish that there was a better way to handle them.

Next, the product is introduced. Lo and behold, now you have a happy boss who tells viewers how it has made their jobs more efficient and enjoyable.

The ad works well because it shows the action right before your eyes – the first part describes the problems and the second half shows how the product solves them.

Duration: 1:42

Views: ~5.3K

18. Framer X

Using Framer, you can design websites and prototypes interactively. You can use it for marketing sites, landing pages, online campaigns, and more.

Why the video ad works

There are probably a million other similar products out there that help build websites and many use an explainer video ad to talk about their product.

It is reasonable to think that most of those video ads look remarkably similar. So, how does one stand out from the competition?

By using catchy rap music, cool and funky graphics, and crisp animation, the video ad manages to create a bit of an attitude as it explains the product features. This is the kind of video ad that stands a good chance of being shared widely and maybe, going viral.

Duration: 0:53

Views: ~192K

19. Notion

Notion provides a single space to organize and manage everything that matters for individuals or teams. It allows users to capture thoughts, design pages, add any type of content, customize and rearrange content, create databases, and track deals.

Why the video ad works

Notion is one of those products with multiple features. However, to explain the product's value to prospective customers, you need to describe it in full and in a particular order.

This can be done but you run the risk of making the explainer video ad too long. Long videos do work in many cases but the conventional wisdom says that shorter videos work better.

However, if a video can be made engaging, then length does not matter, a fact amply demonstrated in this video ad. A special mention must be made of the voiceover artist who does a great job pacing the video to hold viewers’ attention till the end.

Duration: 2:34

Views: ~529K

20. Intercom

Intercom is a customer communication platform that helps businesses to connect with their customers and prospects in real-time. It provides an all-in-one solution for customer support, marketing, sales, product onboarding and more.

With Intercom, businesses can create personalized conversations with their customers across multiple channels like chat, email and social media. By gathering data on user activity and providing insights into user behavior, it also helps companies better understand their customers.

Why the video ad works

There are a number of highlights of this explainer video ad, including the fluent, engaging, and informative voiceover commentary. The UI and animations are top-class too and in combination with the narrative provides a polished look to the video.

It is one of those videos you take an instant liking to since every element has been used to perfection.

Duration: 2:29

Views: Hosted on Vimeo

What makes a great Explainer Video Commercial?

We saw some great examples of explainer videos that harnessed the power of storytelling and incorporated state-of-the-art animation techniques, or interactivity to make your video stand out.

Here is what you can do to do even more:

• Use the latest interactive content features such as hotspots and clickable videos.
• Use audio personalization to add an engaging, emotive aspect to your video
• Create an immersive experience using animated characters and scenes by leveraging motion graphics to add a dynamic, visually appealing layer.
• Voiceover professionals can help you get the perfect script and delivery and make a qualitative difference to your final product.
• Integrate real-time data visualizations and 3D animation to create realistic and captivating explainer videos.

Here is a summary of the main points:

How can companies hire external explainer video services and how much do they cost?

High-quality explainer videos need not cost a lot of money to create – provided you hire the right animated explainer video company. They can help you create high-quality content without spending too much time or money resulting in reasonable explainer video costs.

Explainer Video Hero, a top animated explainer video company, follows a flat explainer video pricing policy. Their rates are as follows:

• $2,000 per minute for Animated Explainer Videos
• $1,000 per minute for Live-action Explainer Videos

Conclusion

In conclusion, explainer videos are an essential tool for businesses looking to showcase their brand memorably and engagingly. We saw 10 best corporate explainer video examples that demonstrate how to effectively combine storytelling and visuals to captivate viewers and drive home key points.

We have explored some of the best explainer video commercials – now it's your turn to create one for your own business! Take action today by investing in an explainer video that will help promote your brand and capture customers' attention.