10 Best Explainer Video Services To Look Out For in 2023
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What is an explainer video? It is a short video that is used as an effective way to explain complex products and services.
It comes in various flavors such as 3d animated explainer videos, explainer video animation, or animation explainer videos. They have one thing in common though -- they help B2B brands to utilize their sales and marketing power to increase conversion rates and drive sales.
Animated explainer videos can be used to showcase products, services, or processes quickly and effectively. They also help build trust with potential customers by giving them a visual representation of what they are buying.
Why should your B2B brands hire an explainer video service?
Hiring an explainer video service can help B2B brands create high-quality animated explainer videos that are tailored to the needs of their target audience.
By hiring professional explainer video services, you can
Create great impact with product demos, marketing campaigns, webinars, and even SaaS videos.
Demonstrate the features of a product or service in a more engaging way than text or images alone.
Explain the benefits of SaaS products, demonstrate complicated processes, or even provide tutorials on how to use certain tools.
Ensure that their message is delivered clearly and concisely that will capture the attention of their target audience.
1. Explainer Video Hero
This Mumbai, India-based explainer video company was established in 2020 and has since become the go-to provider for B2B brands and software companies. Their 30+ strong creative team has helped more than 80 happy clients increase conversion rates and drive sales.
3,000 projects completed, with more than 10,000 minutes produced.
Predictable Pricing - No hidden costs or post-production surprises, flat-rate easy price.
Scripting to Final Cut delivered in less than 10 days.
Remote video production with no endless Zoom calls.
Clients: Book Like A Boss | Ibexa | myCOI | Service Provider | VWO | Xoxoday | NASTEL | and others
Work Example: This live-action explainer video example is about clients explaining how nectar, the Employee Recognition Platform, has been a game changer for them. Nifty motion graphics and funky background music create the right mood for this video.
This Cincinnati, Ohio-based Explainer Video Production is not only one of the most reputable animated explainer video production companies worldwide but also one of the largest.
It has served leading brands, marketers, and thought leaders and delivered over 5,000 animated and live-action video content since 2009.
Clients: DOD | Motorola | Deloitte | Epson | Google | Microsoft | SAP | Cisco | Intel | amd others
Minimum Project Size: $10,000+
Work Example: The explainer video example describes how the health industry is at crossroads and how with Deloitte care intellect you can improve your system to better harness data, improve patient outcomes, and lower costs in just weeks.
3. Wow-How Studio
This Kyiv, Ukraine-based company calls itself Wow-How Studio. They were founded in 2009 by a group of creative professionals who share a passion for transforming great ideas into unique videos.
With their expertise in both 2D and 3D animation, they enjoy creating unique projects from scratch.
Work Example: This 2D animation explainer video example is about Doctoroo, a company that guarantees healthcare and quick reaction. The video is featured on the company’s website homepage.
The video explains how they bring high-quality medical service to help you and your loved ones at home in a reassuring way using basic animations, great sound effects, and clever icons.
Founded in 2011 and based in Los Angeles, Promoshin offers full-service video content production. After creating 7,000+ videos for start-ups to Fortune 500 companies, they can count the venerable NASA as among their clients.
Clients: McDonalds | Intuit | Comedy Central | Pfizer | NASA | Oracle | Salesforce | Microsoft | and others
Average Pricing: $1,000+
Work Example: This animated explainer video example takes you on a guided tour for a day in the life of a Chief Customer Officer, showing you she sets up the dashboard monitor and analyzes her customer survey data as well as reading comments made by them in the customer survey.
The rest of the video takes the same approach which helps viewers understand how Salesforce can help efficiently manage customers. The video is relatable because it uses a storytelling approach to good effect.
5. Content Beta
This Sunnyvale, California-based B2B SaaS video production agency, also has presence in Mumbai and Bengaluru, India. Founded in 2020, they specialize in B2B SaaS videos.
They are easy, fast, and more importantly affordable. They offer good value for money, a fact testified to by their more than 100 B2B SaaS and software companies.
Clients: Mainstream | Digitech | Bear Robotics | Open Moves | Kissflow | ManyChat | TapClicks | Lawcus | Flipkart | and more
Average Pricing: Product Explainer (Duration: Up to 1 minute) - ~21 days - $2,400
Work Example: This product explainer video example is created for Twixor, a low-code, no-code messaging and automation platform, that helps businesses enhance customer experience.
Using smooth animations and transformations and informative commentary, the explainer video provides an exceptional example of how to use the video runtime to its optimum best.
6. IAM Productions
This Warrington, United Kingdom-based video production studio with in-house animation and motion graphics facilities was founded in 2019.
Going by their sense of humor and the quality of the portfolio, this small team of talented individuals might be perfect partners for your projects.
Clients: ScoreApp | Payaca | NHS | Stage Smarts | Big Motoring World | Optro | BetterCommerce | ONO | and others
Average Pricing: $5,000+
Work Example: This animated explainer video example is for Glampitect, the UK's industry-leading glamping consultants. In this animated explainer video, they explain how they can help people set up a lucrative glamping business.
The simple animations and matter-of-fact tone make this video informative and engaging.
7. Wienot Films
This Austin, Texas-based, award-winning animation studio and video production company with a tagline “Explainer Videos for Simplicity, Clarity, and Fun” was founded in 2011.
They say they are passionate about storytelling and love to turn complex ideas into simple and memorable stories.
Clients: Canon | Gatorade | Sesame Street | BlackRock | Google | and others
Average Pricing: $5,000+
Work Example: This is a computer-animated explainer video example for BlackRock explaining one of their indexes. Using sea and sailing as metaphors, the video explains how to invest wisely.
The marine-themed graphics beautifully explain the complex world of finance and investments in an easy-to-understand and fun way.
Work Example: You may think online parcel service is the greatest invention since sliced bread, as long as you receive what you ordered--and you get that in good shape.
However, things can quickly turn messy if neither condition is met. This animated explainer video example from DHL explains how easy and hassle-free it is to return a parcel to the retailer with this video, which uses simple and fun animations to share useful information that is usually hard to find.
This Irvine, California-based company was founded back in 2015 and offers a dozen reasons as to why you should work with them, including inputs for every round, fast turnaround times, and unparalleled customer service.
They say that video content creation shouldn't be limited to one explainer video on your homepage, but should be an ongoing process.
Clients: Conde Nast | Ridley Family Market | Friday Health Care | City of Handerson | and others.
Average Pricing: $5,000+
Work Example: This animated explainer video example created for Newman’s is about financial planning and uses the golf analogy to explain the questions investors should be asking themselves when they invest.
An investor is shown teeing off and the trajectory the golf ball takes is divided into several points to ask a pertinent question at each stage that should be answered satisfactorily for the ball to be able to find its way into the hole on the putting green.
10. Savvy Animations
Savvy Animations was founded in 2016 and based in Sheridan, Wyoming. They say their objective is to create explainer videos with customers’ needs in mind and help them with their brand recognition and generate higher ROI.
Their 40-strong creative team has completed 1000+ projects in 100 countries across the globe.
Work Example: This animated explainer video example is created for Mobix.ai, the ecomobility app that incentivizes people to use eco-friendly vehicles in exchange for cryptocurrency. The video uses the example of Alice who drives to work every day instead of taking an eco-friendly e-scooter, in spite of the obvious drawbacks of doing so.
The video uses simple animations and peppy narration to explain how Mobix rewards you for using eco-friendly vehicles to collect Mobix miles and receive Mobix tokens as a reward.
We know some of you may not know how to make an explainer video or are even unsure where to begin. That’s why we presented some great explainer video services along with their work examples.
There are several reasons to work with these handpicked companies--they are cost-effective, easy to work with, and reliable.
We hope that you've found the right video content partner to catapult your B2B brand into the big leagues for 2023 and beyond.
1. How much does an explainer video cost with explainer video services?
Explainer video pricing can vary anywhere between $1000 to upwards of $35K, depending on the agency, type of video, and duration. Explainer Video Hero, for example, can create a top-quality animated explainer video for $2,000 per minute and a live-action explainer video for $1,000 per minute.
2. What is the ideal length for an explainer video, according to top explainer video services?
There is no single correct answer to the question because it depends on a number of factors such as the video type and the subject. Generally speaking, shorter videos work well but there have been many instances of longer videos going viral. Having said that, under 1-minute is ideal with 30 second explainer videos gaining traction
3. As per best explainer video services, what explainer video best practices should be followed?
The most important one is to make it engaging and make the video runtime matter. Keeping it simple and to the point is another. Top explainer video companies also tell you that you should also know your target audience even before you take a single step is last but certainly not the least of good advice.
4. How long do best explainer video services take to deliver videos?
A 1-minute animated explainer video can take anywhere between 6-14+ days. However, it depends on what kind of services they are offering such as idea generation, storyboarding, or post-production work. Explainer Video Hero, one of the best animated explainer video companies, delivers Scripting to Final Cut in less than 10 days.