5 Best Software to Create Explainer Videos in 2023

5 Best Software to Create Explainer Videos in 2023
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Explainer videos are gaining traction among B2B brands as an effective way to convey complex information in a visually engaging format. These videos, typically 1-3 minutes long, can explain products or services, demonstrate how-to's, and even introduce company culture.

According to Plainly, 91% of respondents in the past said the video made them buy a particular product or service. 51% of consumers rely on product videos to make an informed purchase decision.

One of the reasons why best explainer videos are so popular among B2B brands is that they can be shared across multiple platforms. Whether on a company website, social media channels, or email marketing campaigns, these videos have been proven to increase engagement rates and drive traffic back to a brand's site.

How Explainer Video Hero is a great alternative to all these platforms?

If you are looking for an alternate platform to create the best explainer videos, look no further than Explainer Video Hero. This remote video production company provides various benefits that make it stand out from the competition. One of the most significant advantages is its pricing structure, which is affordable and transparent, allowing you to create high-quality videos without breaking the bank.

They offer the following prices:

  • Best Animated explainer videos - $2,000 per minute
  • Live-action explainer videos - $1,000 per minute

In addition to competitive pricing, Explainer Video Hero boosts a quick turnaround time. This makes it ideal for businesses that need to create videos on short notice or have tight deadlines. Unlike other explainer video company, where you may have to wait days or even weeks for your video to be complete with Explainer Video Hero you can expect fast delivery times without compromising on quality.

Finally, when it comes to big clients, Explainer Video Hero has worked with some of the biggest DirectIQ, Book Like A Boss, and Lawcus.

Top 5 Explainer Video Software

Explainer videos are an excellent way for B2B brands to showcase their products and services in an engaging and informative manner. Whether it's to introduce new offerings, educate customers, or promote brand awareness, explainer videos can help businesses achieve their marketing goals. To create these videos, you need reliable software that is easy to use and produces high-quality results.

Here are the top 5 explainer video software options that B2B brands should consider:

1. Renderforest

About the software

Renderforest is a cloud-based video maker allowing you to quickly and easily create high-quality videos. With a library of over 4000 video templates, you can create explainer videos, promotional videos, social media videos, and more. Renderforest is a user-friendly software that offers a wide range of features to help you create professional-looking videos. You can add your images, video clips, and audio files and choose from various color schemes and fonts.


Renderforest offers the following features:

  • A vast library of video templates
  • Customizable text, images, and audio
  • HD video export
  • Music and sound effects library
  • No watermark on exported videos
  • Collaborative video editing

What I liked about Renderforest

One of the things I liked most about Renderforest was the ease of use. The software is very intuitive, and even beginners can quickly create professional-looking videos. I also appreciated the vast library of video templates, which made finding a design that fit my needs easy.

G2 Ratings - 4.7/5


Renderforest offers a range of pricing plans, including a free, monthly, and annual subscription. The free plan allows you to create up to 3-minute videos with watermarks, while the paid plans offer more features and longer video lengths.

  • Lite plan: $1299 per year
  • Pro plan: $1999 per year
  • Business plan: $3299 per year

2. Vyond

About the software

Vyond is a cloud-based animation software that allows users to create professional animated videos. It has a user-friendly interface, making it easy for beginners to use. With Vyond, users can make explainer videos, whiteboard animations, and more.


  • Variety of templates: Vyond offers a variety of templates that users can choose from for their explainer videos. These templates make it easy for users to create a video quickly.
  • Customizable characters: Users can choose from various characters and customize them to their liking. This feature makes it easy for users to create a video that reflects their brand.
  • Audio recording: Vyond allows users to record audio directly into the platform. This feature helps add voiceovers and sound effects to the video.
  • Export options: Users can export their videos in various formats, including MP4, GIF, and MOV.

What I liked about Vyond

I liked the variety of templates that Vyond offers. This feature makes it easy for users who are new to animation software to create professional-looking videos. The customizable characters feature is also helpful in creating a video that reflects a brand's personality.

G2 Ratings - 4.7/5


Vyond offers three pricing plans:

  • Essential plan: $299 per year
  • Premium plan: $649 per year
  • Professional plan: $1099 per year

3. Biteable

About the software

Biteable is an online video editing software that allows you to create professional-quality explainer videos easily. The software provides a straightforward interface that simplifies the video creation, enabling anyone to make high-quality videos without prior experience. Biteable offers a wide range of templates, music tracks, and video clips to help you create videos that look professional and engaging.


  • Biteable provides a user-friendly interface that is easy to navigate, allowing users to create quality videos quickly.
  • Biteable offers a wide variety of customizable templates that cater to different video types and genres.
  • The software provides a vast library of stock footage, music, and sound effects that users can use to enhance their videos.
  • Biteable allows you to upload your images, videos, and audio files to create custom videos.
  • The software provides a real-time preview for your edits, enabling you to see how your video looks before rendering it.

What I liked about Biteable

Biteable is an affordable video software that provides a simple and easy-to-use interface. The software's templates and stock footage library help create professional-looking videos without spending hours editing. The real-time preview feature is another excellent feature that enables you to make changes and see the results in real-time.

G2 Ratings - 4.3/5


Biteable provides various pricing plans to cater to different user needs. The free version provides a limited range of templates, and videos come with a watermark. The premium plans start at $99 monthly, providing full access to Biteable's features, including unlimited downloads, no watermarks, and high-quality video resolutions.

4. Wideo

About the software

Wideo is a cloud-based software that allows users to create professional-looking, animated videos quickly and easily. It is designed for businesses, marketers, educators, and anyone who wants to create engaging explainer videos to promote their products or services.


Wideo offers a variety of features that make it easy to create high-quality explainer videos. Some of the key features include:

  • A drag-and-drop interface that is easy to use
  • A library of pre-designed templates and elements
  • Access to over 1 million free stock images and videos
  • A variety of animation and transition effects
  • The ability to add voiceovers and music tracks
  • A built-in video hosting and sharing platform

What I liked about Wideo

One of the things I liked about Wideo is its ease of use. The drag-and-drop interface makes it easy to create videos even if you have no prior experience. Another thing I liked was the variety of templates and elements available. It makes it easy to create videos that look professional and polished.

G2 Ratings - 4.3/5


Wideo offers a range of pricing plans to suit different needs and budgets. The basic plan is free and allows you to create up to 60 seconds of video. Paid plans start at $59 monthly and offer additional features and longer video lengths.

5. Animaker

About the software

Animaker is a cloud-based software for creating animated videos, infographics, presentations, and more. The software has a user-friendly interface that allows users to create stunning animations even without prior experience in animation. Animaker provides an extensive library of pre-built templates, characters, icons, and backgrounds that can be easily customized to fit any project's needs.


  • Pre-built templates and characters
  • Drag-and-drop interface
  • Customizable backgrounds and music
  • Voiceover recording and lip-syncing
  • Collaboration tools for teamwork

What I liked about Animaker

Animaker has a user-friendly interface that makes it easy to create professional-looking videos. It also has many pre-built templates and characters, so you don't have to start from scratch. Additionally, the software offers a variety of customization options to make your video unique.

G2 Ratings - 4.7/5


Animaker offers three pricing plans:

  • Starter: Free
  • Business: $19/month
  • Enterprise: Custom pricing

The Starter plan allows you to create videos up to 2 minutes long with a limited number of features. The Business plan offers more features and longer video length, while the Enterprise plan is tailored to large teams and offers custom pricing to fit your needs.

What Makes a Good Explainer Video?

Explainer videos have become an essential part of marketing strategies across different industries. These short, engaging, and informative videos are designed to explain complex concepts, products, or services in a simple and easy-to-understand manner. However, not all explainer videos are created equal. What makes a good explainer video?

Here are some key factors to consider.

1. Add a human touch

People are more likely to engage with your video if they can relate to the content. Adding a human touch, such as a relatable character or a personal story, can make your video more memorable and impactful.

2. Choose the Right Animation Style

There are many different animation styles, such as 2d animated explainer videos, 3d animated explainer videos, whiteboard animation, and motion graphics. It's important to choose a style that fits your message and brand. For example, a cartoon-style animation might be the best choice if you have a fun and playful brand.

3. Develop your Script Carefully

The script is the backbone of your best explainer videos. Make sure it's well-written and easy to understand. Use simple language and avoid jargon. It's also essential to keep your video short and to the point, so prioritize your key messages.

4. Ensure there is enough Light and Color

Lighting and color can have a big impact on the quality of your video. Ensure you have enough light to properly illuminate your subject, and use color to make your video more visually appealing. Consider using a color palette that matches your brand.

5. Select an Appropriate Setting or Location

The setting or location of your video can help set the tone and mood. Choose a location that fits your brand and message. For example, if you are promoting a product for the outdoors, consider filming your video outside in a natural setting.

By following these tips, you can create the best explainer videos that effectively communicate your message and engages your audience.


Creating high-quality best-explainer videos can be a great way to promote your business and engage with potential customers. With the right software, anyone can create stunning videos that get maximum attention.

The top 5 explainer video software discussed in this blog is easy to use and has all the features necessary for a successful project. Each one offers unique features, so it is essential to do your research and choose the one that best suits your needs.


1. What are the benefits of using software for creating explainer videos?

Using software for creating explainer videos has several benefits. Firstly, it allows you to create high-quality videos quickly and easily. Secondly, it lets you add visual aids like graphics, animations, and text to enhance the video's overall appeal. Lastly, it is cost-effective, as you don't need to hire a professional animator or video production team.

2. What are the main goals of your Explainer Video?

The main goals of our explainer video are to educate and inform our audience about our product or service, demonstrate how our product or service works, and persuade them to take action, such as making a purchase or signing up for a free trial.

3. How much does a good explainer video cost to make?

The cost of making a good explainer video can vary widely depending on several factors, like length, complexity, and quality. A good explainer video can cost anywhere from $5,000 to $20,000 to produce.

4. How do I create an effective explainer video?

To create an effective explainer video, you need to follow a few key steps. Firstly, start by identifying your target audience and their pain points. Secondly, craft a compelling script that addresses their needs and explains how your product or service can solve their problems. Thirdly, use visuals like animations, graphics, and text to illustrate your points and keep the audience engaged. Lastly, add a clear call to action at the end of the video to encourage the audience to take action.