9 Best Ways to Gain Sales by Business Explainer Videos

Sales are the lifeblood of any business. If you are not selling, you are not in business. It's as simple as that. But how do you gain sales? You may need more marketing budget to run a huge advertising campaign. But you can still reach your target audience and gain sales through business explainer videos.

According to Popupsmart, Over 96% of video marketers said video marketing helped them increase user understanding. Also, 95% of video marketers stated that video marketing increased brand awareness. 91% of video marketers report that video marketing has increased traffic. 90% of respondents said it helped them generate leads.

What are Business Explainer Videos?

Business animation explainer videos are an innovative and effective way for B2B brands to communicate their message to potential customers. These videos provide a concise and clear explanation of the product or service offerings, highlighting the brand's benefits to its customers. Explainer video animation can also be used for lead generation, educating prospects about your business and products.

Businesses can use animation explainer videos in various ways. One of the best ways is by uploading them on their website's homepage or product pages. It will help visitors understand what your business does quickly and easily. Another effective method is using these videos in email marketing campaigns, where you can briefly introduce your business to potential clients who may not have heard of it before.

Moreover, social media platforms like YouTube, LinkedIn, or Facebook are great places to share explainer videos with your target audience.

9 Best Ways to Gain Sales by Business Explainer Videos

Business explainer videos have become an increasingly popular tool for businesses of all sizes to promote their products and services. These short, engaging videos can be used on websites, social media platforms, and even during sales presentations to help explain a product's or service's benefits. But what are the best ways to use business explainer videos to gain sales?

Here are 9 of the best ways to use business explainer videos to gain sales:

1. Website Landing Pages

One effective way of using explainer videos is by incorporating them into website landing pages. Adding an explainer video to your landing page can improve your chances of converting visitors into customers. Businesses can use these videos to showcase their products or services and how they can benefit potential clients.

Explainer videos are also great for highlighting your brand's unique features, which could set you apart from competitors. Another benefit of using business best explainer videos on website landing pages is that they help to increase engagement levels. Research shows that people are more likely to engage with video content than other forms of media, such as text or images.

2. Trade Shows & Events

Trade shows and events are important for B2B brands to showcase their products or services, network with potential clients and partners, and generate business leads. With so many companies vying for attention, it can take time for a brand to stand out. It is where business explainer videos come in handy.

By creating engaging and informative videos highlighting your brand's unique offerings, you can effectively capture the attention of attendees at trade shows and events. By incorporating these videos into your trade show booth or presentation, you can help potential customers quickly see what your company offers and why they should work with you.

3. Use of Social Media Platforms

Explainer videos can help businesses stand out in crowded social media feeds by providing eye-catching visuals and concise messaging. Explainer videos can showcase the unique value proposition of a brand's products or services, helping potential customers understand why they should choose them over competitors.

Additionally, best explainer videos can simplify complex concepts or ideas, making them easier for audiences to understand and remember.

4. Email Campaigns

Including a video in your email campaigns can increase engagement rates and help potential customers better understand your product or service. To ensure your explainer video is effective in your email campaign, start with a clear and concise message highlighting the benefits of your product or service.

It will help grab the attention of potential customers who may need more time to read through lengthy emails. Additionally, make sure your video has a strong call to action that encourages viewers to take action after watching it. This could include visiting your website, filling out a form, or contacting you directly.

5. Use in Social Media Ads

By using explainer videos in social media ads, B2B brands can create compelling content that captures the attention of potential customers.

One of the key advantages of using business best explainer videos in social media ads is that they allow you to showcase your products or services more engagingly than traditional text-based ads. By creating an informative and visually appealing video, you can communicate your message more effectively and make it easier for potential customers to understand your offer. It can help increase brand awareness and drive sales.

Another benefit of using business best explainer videos in social media ads is that they are highly shareable.

6. Add Customer Testimonials

Businesses looking to boost their sales figures should consider adding customer testimonials to their business explainer videos. When it comes to marketing, there is nothing more powerful than social proof. By showcasing satisfied customers and their positive experiences with your products or services, you can establish trust with potential clients and increase their likelihood of purchasing.

One of the benefits of including customer testimonials in your business explainer videos is that they provide a human element to your brand. Rather than simply promoting features and benefits, testimonials allow prospects to see how real people have benefited from working with your company. It can be particularly effective for B2B brands as many decision-makers seek solutions that will help them save time and money or improve productivity.

Another advantage of using customer testimonials in your business explainer videos is that they can help overcome objections or barriers to purchase.

7. Sales Pitches

Business explainer videos can help gain sales by presenting a clear and compelling sales pitch. Sales pitches can be challenging, especially involving technical or complex products or services. However, with a well-crafted explainer video, businesses can simplify their message and present it in an easy-to-understand format that resonates with their target audience.

Another benefit of using business explainer videos for sales is allowing brands to showcase their products or services in action. Many potential customers want to see how a product works before purchasing.

8. Event Promotions

Event promotions are a great way to gain sales for B2B brands. Business best explainer videos can effectively ensure you get the most out of these events. By creating a video that explains your product or service, you can give potential customers a quick and easy way to understand what you are offering.

One of the best ways to use business explainer videos at event promotions is by showcasing them on large screens or TVs. It allows attendees to watch the video as they walk by your booth, catching their attention and drawing them in. You can also use the video during presentations or speaking engagements, giving your audience a visual aid while you explain your product or service.

9. Include in Newsletters

Newsletters are an excellent way to keep existing customers updated on new products and services and any special promotions or deals that may be available. Including an explainer video in your newsletter can give your customers a more engaging and informative experience.

It ensures that your audience receives valuable information while also being entertained. It's an excellent opportunity to showcase your products or services, highlight customer testimonials, and communicate updates.

Tips to create the best Business Explainer Videos to gain sales

Creating the best business explainer videos is crucial for any B2B brand looking to gain sales. With the rise of digital marketing, video has become an essential tool for businesses to showcase their products and services engagingly. As a result, companies are increasingly turning to explainer video production to create professional and attention-grabbing explainer videos.

To create the best business explainer videos, companies need to work with experienced video production companies that understand their brand and can effectively communicate their message. The process starts with defining the purpose of the video and identifying the target audience. It will help determine the video's tone, style, length, and other key elements.

1. Keep it short and simple

The first and most crucial tip for creating a successful business explainer video is to keep it short and simple. In today's busy world, people have a short attention span, and you want to maintain their interest by making a lengthy video. 60 to 90 seconds is the ideal length for an explainer video.

Within this time frame, you must convey your message clearly and concisely without overwhelming your audience with too much information.

2. Problem-Solution approach

The second tip for creating an effective business explainer video is to use a problem-solution approach. Start by identifying the problem your target audience is facing and offer a solution through your product or service. This approach helps your audience understand how your product or service can solve the problem and why they need it.

Using this approach, you can make your explainer video more relatable and increase the chances of converting your audience into customers.

3. Highlight the benefits of features

When creating an explainer video, it's important to highlight the benefits of your product or service rather than just its features. Features are important, but benefits are what your audience is looking for.

For example, if you are selling a fitness app, instead of just talking about the features of the app, highlight how it can help your audience achieve their fitness goals, save time, and improve their overall health. Focusing on the benefits can make your product or service more appealing to your audience.

4. Use a Call-to-action (CTA)

Finally, you must include a call-to-action (CTA) in your explainer video. A CTA is a statement that encourages your audience to take action, such as buying your product or service, signing up for a free trial, or visiting your website.

Without a CTA, your audience may enjoy your video but not take any further action. So, ensure your CTA is clear, concise, and easy to follow.

What are the different types of Business Explainer videos?

Business explainer videos are a great way to communicate your brand's message and inform potential customers about your products or services. There are several different types of business explainer videos that you can create, each with its unique features and benefits.

Let's take a closer look at some of the most popular types.

1. Animated Explainer Videos

Animated explainer videos are the most popular type of best explainer videos used by businesses worldwide. These videos are created using animation and are an excellent way to communicate complex ideas and concepts simply and engagingly. In best animated explainer videos, characters, graphics, and text convey the message.

They are typically 1-2 minutes long and use engaging visuals and clear voiceover narration to communicate complex information simply and entertainingly.

The cost of creating the best-animated explainer videos varies depending on the video's length, the animation's complexity, and the voiceover's quality. On average, a 1-2 minute animated explainer video can cost anywhere from $3,000 to $10,000.

Many companies across various industries have used the best-animated explainer videos to communicate their message. Some well-known companies that have used these videos include Dropbox, Spotify, and Airbnb.

2. Live-Action Explainer Videos

Live-action explainer videos involve using real people, props and sets to create a video. These videos are ideal for businesses that want to make a personal connection with their audience.

The time to create a live-action explainer video depends on several factors, such as the video's length, the concept's complexity, the number of actors, and the time required to shoot and edit the video. Generally, creating a high-quality live-action explainer video can take anywhere from a few weeks to a couple of months.

The cost of creating a live-action explainer video varies depending on several factors, such as the video's length, the concept's complexity, the actors' quality, and the production quality. The average cost can range from $5,000 to $50,000 or more.

Many companies have used live-action explainer videos to communicate their message to their target audience effectively. Some well-known companies that have used live-action explainer videos include Dropbox, Airbnb, and Mint.

These videos are perfect for businesses that want to showcase their team, culture, or the making of their product or service. Live-action SaaS explainer videos are more expensive than best animated videos, but they are more effective in building trust and credibility.

3. Screencast Explainer Videos

Screencast explainer videos are a type of video that captures the screen activity of a computer or mobile device. These videos are ideal for businesses that want to showcase their software or app's features and functionality. Screencast videos are easy to create and cost-effective, providing a step-by-step guide on using the product or service. These videos can be used for training, customer support, or product promotion.

The time to create a screencast explainer video depends on the topic's complexity and the video's length. Developing a high-quality screencast explainer video can take anywhere from a few hours to several days.

The pricing for creating a screencast explainer video varies depending on the video's length, the topic's complexity, and the quality of the audio and visual elements. The average cost can range from $500 to $5000 per video.

Many companies have used screencast explainer videos to showcase their products or services. Some prominent ones include Google, Microsoft, Apple, and Dropbox.

Conclusion

Business explainer videos offer a great way to quickly and easily explain complex ideas and services engagingly. They are useful for existing and potential customers, as they can provide a brief overview of what the business offers.

With the right approach, B2B brands can use explainer videos to help generate interest in their products and services, increase brand awareness, and ultimately drive conversions. SaaS Explainer videos are also cost-effective and easy to create with the help of a professional video production company.