20 Explainer Video Examples in 10 Different Industries

20 Explainer Video Examples in 10 Different Industries
Table of Contents

We believe that every product must be explained in the most engaging way possible. Regardless of whether it's a newly launched startup or a seasoned pro of a large enterprise, there's always a way to convey the story of your product.

The results of a survey by Content Beta found that over 50% of the top SaaS providers missed the opportunity to present benefits to the end users. This represents a huge loss of leads for the company.

The best explainer videos are effective to tell a story about your company and product in a way that is engaging and effective. Explainer videos offer a wide range of design options and emotional appeals that make it possible for you to find the perfect video for your business.

We strive to keep you at the forefront of storytelling, product promotion and delivering visually compelling content, regardless of your industry.

To get inspired for your next project, we are showcasing multiple industries with top-notch explainer video examples.

What are the types of Explainer Videos? There are multiple explainer videos, such as

App Demo VideoCustomer Onboarding VideosCustomer Service VideosEmployee Onboarding Videos
Event VideosMicro-interactionProduct Demo VideosSales Videos
Teaser VideosTraining VideosVideo AdsVideo graphics

What is an Explainer Video, and What Industries Are Using Them?

SaaS explainer videos are short, animated, and concise videos that simplify complex concepts, ideas, products, or services for a target audience. They are used for marketing, branding, and educational purposes to help a wide range of industries effectively communicate their message to the public.

Some of the most common industries that use best explainer videos include technology, fintech, healthcare, education, and e-commerce, among others. These videos are used to educate, engage and retain customers, improve brand image, and increase conversion rates.

Some of the best explainer video examples with their respective industries are mentioned below-

1. Apps and Software

Having a great app is not enough if it cannot generate downloads and get noticed among the multitude of other apps in the market. That's why app development doesn't end at launch, and it requires a well-crafted marketing strategy to generate excitement and attract users.

In the highly competitive app market, it is crucial to stand out by uniquely presenting the app. App videos serve as an effective tool to showcase the app's key features, give a glimpse of the user interface and user experience, and even provide information on where to download the app.

App explainer videos are the most commonly used video format by app companies. There are many different styles to choose from, including screencast animation and motion graphics, providing ample opportunities to make a lasting impression on potential users.

a. Amazon

Big companies like Amazon don't need to spend much time building a relationship with the viewer because their reputation precedes them. In this case, Amazon marketers used an explainer video to explain the features of their app and what benefits it provides. The video is concise and straight to the point, focusing on the most important information.

Another advantage of being a large company is that they can create videos for just one feature and be confident that many people will watch it. This is because they have already established that their products are high-quality and sought-after.

The video can serve as an inspiration by showing how a short and simple video can effectively communicate the message of a big company, and demonstrate how using other characters can add entertainment value to the video and engage the audience.

b. Twitter

This app's explainer video is one of the best, and it has earned its spot on the list due to its impressive production values. The video is reminiscent of a Hollywood blockbuster, keeping the viewer engaged and entertained throughout.

It highlights the benefits of using the app and shows how it can make life more exciting. Although expensive production values do not guarantee a great video, this one delivers in terms of script, cinematography, storytelling, sound, and call to action. However, creating a similar video may require a substantial budget.

2. Blockchain

Blockchain technology is often considered to be a technical subject, with a plethora of jargon, acronyms, slang, and industry terms that can be overwhelming for non-technical individuals.

Blockchain explainer videos provide a simple and effective solution for blockchain business owners and developers to communicate complex ideas to a wider audience without confusing them.

With the use of animation in explainer videos, the possibilities are endless. From complicated concepts like smart contracts and atomic swaps to more lighthearted topics, animation can effectively illustrate the information using charming characters and visually stunning graphics.

a. AirSwap

Airswap is a decentralized token trading platform that operates on the Ethereum network. Its purpose is to provide a secure and straightforward way for people to buy and sell tokens without incurring any fees.

The explainer video for Airswap uses a line-based animation style, giving it a technical appearance. The video explains the concept clearly and efficiently, without any unnecessary elements or embellishments

b. Buglab

It is imperative to use good storytelling techniques when creating your video content in order to improve user engagement and to motivate them to learn more about your product or service. A good voiceover can also be an extremely important element in capturing the viewer's attention and establishing a connection with your brand.

As a blockchain technology-based company, Bulaba provides businesses with a variety of services based on blockchain technology. In this video, the company explains how it uses the technology of blockchain to ensure the security of its customers, as well as the different aspects of the business that provide growth opportunities.

3. Cyber Security

In today's digital age, people spend more time online. Still, it continues to be a challenge for cyber security providers to promote cyber literacy to both adults and children, as well as to educate them on how to protect themselves from computer threats.

Explainer videos offer a powerful solution for cyber security developers and providers, making it easier to educate and raise awareness about cyber security among diverse audiences.

By using the best animated explainer videos for cyber security, it is possible to tailor the content through the use of customized characters, engaging story-driven narratives, and on-brand voiceovers. This approach makes the video more relatable and memorable for wider audiences, helping to ensure that the message is effectively retained.

a. McAfee

McAfee is a cybersecurity product that helps protect against various types of online threats, including viruses, malware, spyware, and phishing attacks. The product provides real-time protection and scans your devices to detect and remove any threats.

In order to help users better understand McAfee's features and how to use them, McAfee often creates explainer videos. With these videos, it will be easy for users to understand how to best use the product to protect their devices and data because they provide an easy-to-understand visual explanation of the product and its functions.

b. Cisco

Cisco provides a comprehensive threat-centric security solution that helps service providers protect their networks, mobile devices, cloud systems, video platforms, and data centers from cyber threats.

These solutions use a multi-layered approach to security and use the latest technologies to detect and respond to security incidents, ensuring effective security across the entire production network and corporate IT. The IT security animation explainer video by Cisco provides a visual representation of these cyber threats and demonstrates how Cisco's cybersecurity solutions can help defend against them.

c. Trustifi

The video opens by addressing the pain points of its target audience, creating an immediate connection, and maintaining their interest. The smooth flow of the animation perfectly complements the friendly tone of the narrator, reinforcing the approachable and trustworthy image of the Trustifi brand. This combination makes the video a visually captivating experience, ensuring the viewer stays engaged from beginning to end.

To ensure that the content is easy to understand, the script was kept simple, focusing on key facts, statistics, and service features. The incorporation of charming animated characters makes the technical information more engaging and entertaining, allowing the audience to grasp the concept without getting bogged down by the details.

The use of motion graphics in the video brings the static typography and icons to life, giving the brand a dynamic and visually appealing appearance that will surely capture the viewer's attention.

4. Education

The rise of online courses, educational apps, and virtual schools has made it increasingly difficult for education providers to attract a steady stream of leads and enroll new students.

With so many similar offerings in the market, it can be challenging for prospective students to differentiate between education providers and determine which one will provide the most value.

A well-made explainer video can give education providers a competitive advantage. This brief yet impactful video is a versatile marketing tool that can effectively communicate complex ideas and showcase why the provider's education solution is unique and worth investing in.

a. Chatclass

This explainer video features soft colors, seamless transitions, and a soothing voice-over that describes the viewer's issue and provides a solution. The video immediately captures the attention of its target audience (teachers and parents) in its opening lines.

To effectively reach its target audience, the script is tailored to resonate with their problem: the challenging methods of teaching English to children and students. The use of an engaging script and cartoon characters helps illustrate the issue and demonstrate that there is a more effective way for children to learn English. ChatClass is presented as the perfect solution in that moment of need.

b. Keystone Academic

The video addresses the issue directly and employs a memorable analogy to provide a broader perspective. Viewers quickly understand why Keystone is a valuable solution for them.

The background music captivates and the relatable challenges immediately draw in the audience from the start of the video. A distinctive voice-over style enlivens the animation with charming cartoon characters, keeping viewers engaged until the end.

The script avoids an aggressive sales pitch and focuses on demonstrating how the service operates and its advantages, making it an attractive option instead of causing reluctance.

5. Fintech

Marketing fintech products can be challenging in a crowded market where the subject matter is often perceived as dull.

Fintech explainer videos offer a visually appealing way to simplify complex financial ideas, making them accessible even for less technical audiences.

By incorporating elements such as animation, sound, and music, fintech explainer videos can capture and hold the audience's attention, making the information more memorable.

These videos can also be tailored to align with a company's brand identity and messaging, helping to increase brand recognition and awareness.

a. American Express

Animation provides unlimited opportunities for imaginative expression. For companies, it can have a significant impact in making their narratives or communications more captivating and easy to understand for the audience.

An excellent example of this is the American Express Finance explainer video, which was created solely through animation. This video features constantly shifting cubes that alter in shape and color, perfectly complementing the accompanying voiceover. This project serves as a fantastic source of inspiration for exploring how basic manipulations of shapes can result in an exceptional finance explainer video.

b. Finastra

Finastra, a fintech company, effectively utilizes explainer videos to communicate its business and offerings to its target audience. By creating engaging and informative videos, they can simplify complex financial concepts and services, making it easier for potential customers to understand what they do and how they can help. These explainer videos serve as an effective marketing tool that can be shared across various platforms, such as the company website, social media, and events.

The videos typically showcase the company's services in a visual and interactive way, using people, graphics, animations, and voiceovers to make the information more accessible and memorable. They highlight the benefits and unique features of Finastra's offerings, making it easier for viewers to grasp the value they provide. In addition, they can also be used to demonstrate the company's expertise and position itself as a thought leader in the financial technology industry.

c. Visa

When you have an in-depth understanding of your brand's essence, you are better equipped to reinforce and broaden its meaning.

This video showcases, once again, the significance of Visa for individuals globally. I am fond of the idea behind this video, as it demonstrates how people improve their lives with Visa rather than merely discussing what can be obtained with it. This straightforward concept makes the video highly appealing and aligns perfectly with the brand's identity.

6. Healthcare

A competent and reliable healthcare provider strives to establish a solid brand and raise brand recognition by leaving no detail overlooked. Animated explainer videos play a crucial role in this effort by presenting information in a concise and easily shareable format.

In particular, animated explainer videos in healthcare messaging help to make potentially complex, sensitive, or serious information more comprehensible.

The animation can take the form of 2D, 3D, or a combination of live footage and animated motion graphics. Animated healthcare explainer videos can demonstrate how a drug works, display the inner workings of a medical device, or showcase a healthcare product from various perspectives.

a. Patchwork

Patchwork, a healthcare solution, uses explainer videos to communicate its services and products to its target audience effectively. These short, visually engaging videos simplify complex medical concepts and offerings, making it easier for potential customers to understand what the company does and how it can help them.

The videos use graphics, animations, and voiceovers to present information in a memorable and accessible way and can be shared across various platforms to reach a wider audience. Using explainer videos, Patchwork positions itself as a thought leader in the healthcare industry and strengthens its marketing efforts.

This explainer video was created by Explainer Video Hero, an explainer video company specializing in explainer video services, writing scripts, creating storyboards, screen recording videos, remote video production, and even refreshing videos that have become outdated.

b. Apollo

Apollo Hospitals, the leading multi-specialty hospital group, uses explainer videos to communicate its services to its target audience. These short, visually engaging videos help simplify complex medical concepts and offerings, making it easier for potential patients to understand what the hospital group offers and how it can help them.

The videos use graphics, animations, and voiceovers to present information in a memorable and accessible way and can be shared across various platforms to reach a wider audience. Using explainer videos, Apollo Hospitals strengthens its marketing efforts and positions itself as a thought leader in the healthcare industry.

7. Online Learning

Online education can be a great way to expand your business, but only if people are aware of your courses. Even if your courses are fantastic, they won't help you grow if no one knows they exist.

To spread the word and draw more students to your courses, consider using best animated explainer video production. These videos provide a compelling and shareable way to promote your offerings and show potential students what your courses have to offer. If done correctly, online learning explainer videos can give a preview of your entire course and emphasize the benefits that students will receive from the course material.

a. Udemy

Udemy, as an online education platform, uses explainer videos to break down and simplify complex concepts related to its product. These videos serve as a visual representation of the key features and benefits of Udemy's platform and how it works. The explainer videos often feature animations, illustrations, and narration to help explain the product in an easy-to-understand and engaging way.

By using explainer videos, Udemy is able to give potential customers a comprehensive overview of what they can expect from the platform and what sets it apart from others in the industry. The goal of these explainer videos is to help potential users understand the value of the product, build trust, and encourage them to sign up and start using Udemy.

b. LinkedIn Learning

An online education platform, LinkedIn Learning, uses explainer videos to promote and explain its features. They provide a visual representation of the platform and its benefits to individuals and organizations. Animated, illustrated, and narrated explainer videos simplify complex concepts and provide a visual representation of the platform.

Potential customers can get a full overview of what the platform has to offer, including courses, personalized recommendations, progress tracking, and certificate issuance.

8. Real Estate

Real estate marketing doesn't have to be formal and overly serious. By using explainer videos, you can effectively navigate the complex world of online marketing. These videos can help position you as an approachable real estate agent, elevating your agency to new levels.

Professional explainer videos can highlight your properties, provide answers to common questions from buyers, and increase trust in your brand. Additionally, committing to a strategy that involves explainer videos can help you attract more potential buyers, drive lead generation, build your client base, and enable you to succeed in a competitive market.

a. Australian Mortgage Brokers

The video created by Australian Mortgage Brokers is a prime example of how real estate companies can market their services without being pushy. The video is captivating, non-intrusive, and entertaining and effectively conveys the message of the company's easy and accessible mortgage services.

It highlights the services offered by the company and sets expectations for the customer. Additionally, it showcases the company's impressive loan options to establish credibility and trust. The friendly tone makes the video feel like a personal story being shared by a friend rather than a sales pitch.

b. The Boutique Real Estate Group

The notion that selling a house is synonymous with selling a lifestyle is frequently touted by real estate agents, and this video proves it to be true. The creators of this commercial have successfully captured this idea.

The video showcases the lifestyle that prospective buyers can expect when living in the house, including the feelings and experiences that come with it. The visually appealing scenes, exceptional camera work, and energetic music make this real estate video appealing to individuals who are considering purchasing a new home.

9. Artificial Intelligence

Growing a startup is never an easy feat. With the increasing number of AI companies being established, not all of them can become leaders in the industry. Many face difficulties for years, failing to gain significant momentum, while others may not survive long after receiving funding.

As a founder or marketer in the AI field, it is crucial to effectively communicate your value proposition to ensure the longevity of your business.

One way to achieve this is by creating explainer videos. These videos allow AI companies to present their messages in a way that is easily understood, even by those new to the field.

AI explainer videos utilize a simple script and combine it with visuals, such as motion graphics, cartoon animations, or 3D animated explainer videos, to break down complex topics into manageable pieces of information.

a. Unroll.Me

Unroll.Me uses explainer videos to showcase how its AI technology helps declutter your inbox by scanning it for subscription emails and allowing you to unsubscribe.

The explainer videos feature real people using the Unroll.Me app demonstrates how it can simplify your inbox and make managing emails easier. The videos aim to educate and inform the audience about the benefits of using AI technology to declutter their inbox and improve their email experience.

10. Non-Profit Organizations

Obtaining support from donors and volunteers can be challenging for nonprofit organizations. To effectively communicate their mission and raise awareness for the issues they aim to address, these organizations must have an accessible and shareable format.

Explainer videos for nonprofits can create awareness about the organization and its actions. These videos are highly shareable, allowing nonprofits to reach a wider audience and introduce their causes.

Nonprofits can use explainer videos to tell compelling stories and show how a person's actions can make a real impact. A well-made explainer video can effectively draw attention to fundraising campaigns, solicit volunteer support, and drive social change.

a. Charityvest

Nonprofit organizations understand that earning the trust of potential donors can be a difficult task. They must provide all the necessary information such as why someone should donate, what their donation will support, and how impactful their contribution will be. Charityvest recognizes this challenge, which is why they utilize explainer videos to promote transparency and build trust with potential donors.

When watching the explainer video, it's important to note its standout features, including a memorable character design, concise narration, effective use of minimalist scenery, and seamless transitions between scenes.

In addition to visually stunning motion graphics and cartoon animation, the explainer video incorporates kinetic typography to grab attention, convey tone, and entertain the viewer. This leads to higher retention rates and a more impactful message.

How Much Does An Explainer Video Cost In 2023?

The explainer video pricing can vary greatly based on several factors, such as the length of the video, animation style, scriptwriting, voice-over talent, music and sound effects, and the level of detail and complexity involved in the project. On average, a high-quality explainer video from top explainer video companies can cost anywhere from $1,000 to $10,000 or more. However, lower-budget options are also available for as low as $500, and more elaborate projects can cost upwards of $50,000 or more.

It's important to keep in mind that the cost of an explainer video should not be the only consideration when choosing a vendor. Other factors such as the vendor's experience, reputation, and portfolio should also be taken into account to ensure that you get the best value for your investment.


Explainer videos are a vital tool for businesses aiming to market their products and attract potential customers. An explainer video makes complex ideas and concepts easily understandable by breaking them down into visually appealing and digestible segments. This way, customers are informed about the product's features, benefits, and how it addresses their needs or solves their problems.

Product explainer companies specialize in creating high-quality, best-explainer videos that effectively communicate the value of the product, making them an essential part of a company's sales process. These videos can be utilized on a company's website, social media, and marketing campaigns to generate leads and boost sales.


1. What is an explainer video?

An explainer video is a type of video content used to explain a complex concept, product, or service in an easy-to-understand, engaging, and visually appealing way. They typically use a combination of animation, graphics, and narration to simplify complex ideas and present them in a way that's easily digestible.

2. Why are explainer videos important for businesses?

Explainer video production is important for businesses as they help to increase brand awareness, clarify the value proposition of a product or service, and improve user engagement. They can also help to increase conversions and drive sales. By presenting information in a clear and visually appealing way, explainer videos can help businesses to communicate their message to their target audience effectively.

3. What are the benefits of using an explainer video for marketing?

Explainer videos are a powerful tool for marketing because they can help to increase brand recognition, clarify complex concepts, improve engagement and retention, and drive sales. They can also help to increase website traffic and improve SEO rankings. With the ability to captivate audiences, explainer videos can help businesses to achieve their marketing goals and grow their brand.

4. What are the different types of explainer videos?

There are several types of explainer videos, including animation videos, live-action videos, whiteboard videos, kinetic typography videos, and more. The type of explainer video used will depend on the specific needs and goals of the business. Some of the most popular types of explainer videos include animation, live-action, and whiteboard videos. Each type of explainer video has its own unique benefits and can be used to achieve different marketing goals.