How To Boost Your Lead Generation Using 2D Explainer Videos

Does generating leads for your B2B brand feel like an impossible task for you? In fact, many B2B brands admit that it’s their least favorite job, yet they don't realize that there is a powerful solution right at their fingertips – 2D explainer videos!

Take a look at these statistics: According to HubSpot, video is an important part of the marketing strategy of 93% of marketers.

Suffice it to say, explainer videos can transform even the most stagnant of lead generations into something extraordinary by highlighting a B2B brand’s product or service the right way and improving the chances of getting a sale.

In this blog post, we discuss how to unlock the potential of your B2B brand and use 2D explainer videos to improve lead generation.

What is a 2D Explainer Video?

Explainer videos are short videos that convey information or tell a story through two-dimensional graphics and animation techniques, such as vector illustrations, motion graphics, and animated typography to easily explain complex ideas or concepts.

Your B2B brand can use them for product demos, educational tutorials, marketing campaigns, and corporate presentations – the possibilities are endless.

This infographic illustrates how valuable 2D explainer videos can be for lead generation:

How To Use 2D Explainer Videos in Lead Generation

Let’s first define what Lead Generation is. It is the process of acquiring potential customers or leads. It's an essential part of any successful business and can help your B2B brand increase your customer base, build better relationships with prospects, and ultimately boost sales.

Here is how to use 2D explainer video animations to improve the lead-generation capabilities of your B2B brand:

1. Use 2D Explainer videos on landing pages

Including 2D explainer videos on your landing page can do wonders for lead generation. Optimizing the video itself and its placement on the page is key to the success of this strategy.

The idea is to capture attention so that you can provide valuable information about your product or service quickly to improve the chances of conversion.

Watch this 2D explainer video example created by Explainer Video Hero for Service Provider Pro, a customizable client portal software for agencies.

"Embedding the 2D explainer video in the hero section of their website resulted in 16k views – an 11,000% Increase over average views within 2 months – and a corresponding increase in leads and faster conversion rates."

A/B testing your 2D explainer videos

A/B testing your explainer videos is recommended to check their effectiveness.

• A/B testing involves determining which version of the video performs best. Try different lengths, visuals, or messages to see how each affects engagement levels with your target audience.
• Place it prominently on the page, so visitors won’t miss it – ideally above the fold or as an auto-play feature when they visit.

Here are some metrics that you should take into account.

In the next section, let's look at using 2D explainer videos in your B2B brand’s email marketing campaign.

2. Use 2D Explainer videos in email marketing

Using 2D explainer videos in email marketing can boost lead generation significantly, both through improved visibility and subsequently, increased engagement.

"With high-quality visuals that capture attention, relevant content that enhances the user experience, and the immediacy of email, marketers can leverage the ease of emails and engagement power of explainer videos to capture quality leads."

By emphasizing visual appeal and interactivity within their emails, marketers can effectively increase leads generated from this channel.

Here are 4 ways to maximize the effectiveness of 2D explainer videos in email campaigns:

• Test a variety of explainer videos to determine which has the best click rate or time on the page.
• Be consistent with the subject line, length, tone, and style of all emails.
• Incorporate interactive elements such as polls or surveys into the body copy.
• Use personalized landing pages that match the contents of each email.

What type of 2D explainer videos work best?

Here are some best practices:

The following 2D explainer video example meets all the criteria mentioned earlier.

3. Use 2D Explainer videos on social media

The success rate of email marketing using 2D explainer videos is undeniable, but there are even more ways to leverage these powerful tools to boost lead generation.

Social media is another great platform for utilizing the power of 2D explainer videos. By creating content that connects with a target audience and posting it on different social media channels, B2B brands can maximize their impact and reach a larger pool of potential leads.

Here are some best practices:

• Use engaging visuals, dynamic animation, and sound effects to emotionally connect with viewers.
• Use niche-relevant hashtags and post the video at peak times for maximum visibility.

This infographic explains how popular videos are on social media.

Watch this 2D explainer video example from Sisense, an analytics platform that helps businesses offer data insights to customers quickly and easily.

The explainer video uses the analogy of a circus along with interesting animations and graphics to effectively explain how the platform is secure, scalable, and cost-effective.

4. Use 2D explainer videos in company newsletters

Explainer videos have become an essential content technique for B2B companies to interact with possible customers and supercharge lead generation.

Newsletters are an underutilized mode of lead generation tools but look at what statistics reveal. However, using the engaging power of 2D explainer videos with the reach and popularity of newsletters is a good idea as these statistics from storydoc.com will tell you.

"90% of Americans are subscribed to at least 1 newsletter; 74% to at least 10 newsletters; and 16% to 11 or more newsletters."

Using 2D explainer videos in newsletters, you can fully capitalize on the reach of these videos and increase leads. Here is a list of best practices.

• In the newsletter, place the video in a prominent position so readers don't miss it.
• Use a headline that captures your audience's attention and prompts them to watch the explainer video.
• People are unlikely to watch long videos, so keep yours brief and impactful.
• At the end of the video or in the text accompanying it, ask viewers to take action.
• Use tracking links to monitor how many people are watching and taking action.
• Experiment with different kinds of videos and optimize based on results to maximize engagement and lead generation.

An example of a video newsletter from Synthesia.

5. Use 2D explainer videos for sales presentation

A sales deck is a visual presentation used by sales representatives to present products and services to potential customers. It typically includes slides showing product features, customer benefits, and market dynamics.

Here is an example of a sales deck:

"Sales decks using slides have their uses. A 2D explainer video can, however, supercharge your lead generation, especially for B2B brands."

A 2D explainer video can help your B2B brand engage potential customers in the early stages of their buying cycle, and sales reps can gain trust and move closer to making a sale.

Using explainer videos in your sales presentations can help increase customer engagement and ultimately lead to greater conversions.

Here is an explainer video created by Explainer Video Hero for Book Like A Boss that is a good example you could use for sales promotion.

6. Find the right explainer video service

If you don’t know how to make an explainer video, you should actively consider hiring an external animated video production agency.

A good explainer video company should meet the three critical factors mentioned below:

a. Fair Explainer Video Pricing

With so many top explainer video companies out there competing for your business, it is important to know what each company’s explainer video costs. This will help you find the best option within your budget that still provides quality content.

Hiring such an animated explainer video company can help keep expenses down without compromising quality.

b. Remote Video Production Services

To save time and money, consider utilizing remote video production services where possible. The advantage of this method is not just that it is more cost-effective, but you can also work with animation teams around the world who specialize in different types of animation.

c. Experience in all types of Explainer Videos

A top explainer video company with a good portfolio and remote video production services would be ideal for your B2B brand. The company should have produced other variations of the standard explainer videos, including SaaS explainer videos, 30 second explainer videos, 3d animated explainer videos, and so on.

Why should B2B brands consider 2D explainer videos for lead generation?

How would you convince your marketing manager why your business should invest in 2D explainer videos and how the videos can revolutionize the way your business markets your products and services to customers?

You can put up a strong case in favor of explainer videos as follows:

• They use the right visual and audio cues to attract customers’ attention.
• They not only provide clarity about a product or service, but they also help build trust with potential prospects.
• They provide turn-key solutions to engage viewers at every step of their customer journey. This allows you to deliver targeted content, based on specific goals and objectives.

Conclusion

Lead generation is a key component of any successful business. We saw how well-made 2D explainer videos can help your B2B brand’s lead generation efforts in a number of ways

Here are some additional points you should keep in mind:

• First, aim for a video length between one and two minutes so that viewers stay engaged without feeling overwhelmed.
• Pick the right animation style, depending on the message you’re trying to convey.
• Finally, make sure your video reaches its intended audience.