The Sales & Marketing Power of Animated Explainer Videos

The Sales & Marketing Power of Animated Explainer Videos
Table of Contents

Animated explainer videos are a great way to tell your story and engage with your audience.

They are a powerful tool for marketing your product or service. They can be used to show the features of your product, demonstrate how it works, and even educate people on how to use it.

Explainer video marketing is not only popular with B2B SaaS businesses, but also with other types of companies.

According to a study by Tubular Labs, 73% of users purchase a product after viewing an explainer video.

But how does animated engagement help your marketing and sales teams to make your B2B SaaS or software business stand out?

That's what we are going to find out in this article:

How do animated explainer videos power marketing?

Explainer videos engage potential customers and explain your product or service in an easy-to-understand way. They can also help increase brand awareness and boost SEO.

But how do explainer videos help with B2B sales? Let's take a look.

1. Explain better

If you're selling a complex product or service, an explainer video can be a great way to explain what it is and how it works. This is especially true if you're targeting a new market or audience.

Why should explainer videos be used to explain complex products?

Explainer videos can help:

  • Simplify and clarify the product for potential customers.
  • Build trust and confidence in the product.
  • Increase sales by providing a more engaging and compelling way to present the product.

This animated explainer video created by Content Beta for Leadfeeder explains how the B2B lead generation software can help overcome the limitations of the Google ad platform and Facebook for B2B lead generation using their ABM platform:

2. Beat competition

In the world of B2B Brand, it's important to stand out from the competition. If you're using explainer videos in your marketing, you're already ahead of the game.

How can B2B brand marketers use explainer videos to beat competitors?

Marketing teams can use them to acquire new customers by:

  • Providing a more engaging and compelling way to present their products.
  • Explaining how your product is better than the competitors’.
  • Creating a more favorable impression of their company and its products.

Here is an animated explainer video that compares the features of Salesforce and Zoho CRMs:

3. Improve visibility

If you include relevant keywords and phrases in your explainer video, you can help boost your SEO. It will help your video rank higher in search engine results, increasing its chance of being found and viewed by potential customers.

How can search engine optimization of explainer videos help marketing? It allows marketers to:

  • Ensure that the videos are keyword-rich so that they are more likely to be found.
  • Include a CTA at the end of your video to encourage viewers to take action. A Content Beta survey shows that even big companies like Airtable miss out on this.
  • Share them on YouTube and Vimeo to increase their reach and visibility.

Here is an animated explainer video created by Content Beta for Collimator, the data-driven design and simulation platform, that includes a simple call to action that urges users to head over to their website to sign up and start designing:

How do animated explainer videos power sales?

If you're in the business of selling B2B software products, you know that the sales process can be long and complex.

You also know that one of the best ways to close a deal is to have a great explainer video that showcases your product in all its feature-filled glory.

But what you might not know is just how effective best explainer videos can be for B2B brand sales teams.

1. Educate customers

Customers may find it hard to stay on top of the latest and greatest software offerings in the fast-paced world of B2B.

But with an explainer video, your prospects can quickly and easily learn about your product and what it can do for them.

Brand awareness is key to success because if potential customers don't know who you are or what you do, then they're not going to buy from you.

Explainer videos help you explain your product or service clearly and concisely, which makes potential customers believe that you know what you're doing.

This animated explainer video created by Explainer Video Hero explains how the hard-to-get Certificate of Insurance (COI) can be made using JONES, the compliance network.

2. Shorten sales cycle

Explainer videos can help to shorten the sales cycle. Because they provide such a comprehensive overview of your product, prospects can make a decision quicker and move on to the next stage of the sales process.

When prospects see that you're willing to invest in high-quality marketing materials, it instills confidence in your brand and your product.

Watch this explainer video created by Explainer Video Hero for Holded, the smart business management software for SMEs,

3. Communicate sales message

Animated explainer videos can help you attract and retain the attention of your audience and communicate your message more engagingly.

You can convey various messages with animated videos in many different ways.

For example, if you want to show how something works, you could use a simple 2D animation. If you want to show a change over time, then stop-motion animation would be perfect for you!

Explainer videos are also highly shareable, so if potential customers like what they see, they're likely to share the video with their friends and colleagues. This helps to further improve brand awareness and reach even more potential customers.

Watch this explainer video created by Explainer Video Hero that gives the audience the capabilities of BookLikeABoss, the booking site builder:

How to create a successful animated explainer video for your sales and marketing campaigns?

As a B2B business, you're always looking for new and innovative ways to increase sales and grow your business. One of the most effective ways to do this is by using explainer videos.

Animated engagement goes beyond just creating explainer videos with animation. Creating an engaging video means capturing the audience's attention and keeping them engaged throughout the entire video.

Animated videos are a great way to grab the attention of your audience and make your message memorable. But how do you create a successful animated video?

  • The animated engagement process starts by understanding who you are targeting, what you want them to know, and why they should care.
  • The next step is to decide what message you want to send. This will determine the type of animation that will work best for your campaign.
  • Once you have decided on the message, it’s time to think about what kind of characters or objects will be used in your animation.
  • Finally, you need to find the right voice, tone, message, and story for your audience. Once you have this figured out, it’s time to start creating animated explainer videos.

Wrapping up the article

In this day and age, animated explainer videos are a marketer's best friend. Let us recap how they can help B2B SaaS and software sales and marketing teams to:

  • Create a more engaging and memorable experience for viewers.
  • Use it as an introduction to your company, or uniquely showcase your product.
  • Save time and money by explaining complex ideas in a simple way.

With their ability to educate, build trust, and shorten the sales cycle, they're a powerful tool that can help you close more deals and boost your sales numbers.

The explainer video cost is an investment that pays off in the long run. It will help you save money, time, and resources by communicating your ideas clearly to your audience. There has been a good trend of 30 second explainer videos in the market.

If you're not already using animated explainer videos in your sales process, now is the time to start.


1. Why should businesses use animated explainer videos?

They help your audience's attention and create an emotional connection with them. Their ability to communicate complicated concepts makes them a popular choice for all types of businesses, from B2B SaaS companies to retail stores. They can use them to make their products more engaging and compelling for potential customers. ‍

2. How can B2B sales teams use explainer videos to increase sales?

Studies have shown that using explainer videos can increase sales. This is because they help you engage potential customers and explain your product or service in a way that is easy to understand. When potential customers are able to understand your product or service, they're more likely to make a purchase.

3. How do animated explainer videos help improve brand awareness?

Explainer videos help potential customers understand your product or service, as well as build confidence in your brand. A well-made explainer video can help increase brand awareness for your B2B business. If potential customers see your video and like what they see, they're more likely to remember your brand when they're ready to make a purchase.

4. How much do animated explainer videos cost?

Due to the various factors affecting the cost of explainer video production, explainer video pricing depends on its length, complexity, and animation style. Typically, the best animated explainer videos cost between USD3,000 and USD5,000. Top explainer video companies may charge you up to USD35,000 and even provide remote video production service.