Explainer videos offer simple and easy-to-understand information. They are shorter than traditional videos (usually 2 - 5 minutes long) and are designed to be watched in one sitting.
B2B brands are increasingly turning to explainer videos as a marketing tool to promote their businesses online, on social media, and even on their website.
Let’s look at some statistics: According to a WordStream study, marketers who use video grow revenue 49% faster than those who don’t.
That being said, choosing the best explainer video company can be a little tricky. In this blog post, we'll learn more about the best explainer video companies provided by the venerable G2 website. Lastly, we'll discuss whether it makes sense for you to hire an explainer video agency.
This blog has 2 sections:
- Part I: Top 8 Explainer Video Agency Review: Details, Pricing, & Services according to the G2 Website
- Part II: How to choose an external video production agency
Part I: Top 8 Explainer Video Agency Review: Details, Pricing, & Services according to the G2 Website
In this section, we list some of the most successful and popular Explainer Video Agencies according to the G2 portal. Before we do that, let’s learn more about G2.
A. Why we chose G2
G2 is a leading software marketplace for reviews, ratings, and insights to help viewers make better decisions when selecting the right software for their business.
With its comprehensive approach to helping businesses find the best software solution for their needs, G2 has become one of the most trusted sources for finding the right tools.
G2's mission is to:
- Provide an unbiased and objective platform for users to compare different software solutions and make informed decisions.
- Help users read product reviews from other customers, get an overview of features and pricing information of different software solutions, and even ask questions directly to vendors.
- Enable businesses to compare the pricing, services, customer reviews, and more for each agency, enabling them to make an informed decision about which one to go with.
B. Top 8 Explainer Video Agency Review: Details, Pricing, & Services according to G2 website
1. Webdew
Based in: Vancouver, British Columbia
Founded: 2016
G2 Rating & No. of reviews: 4.9/5.0 | 139
Overview: Webdew is a video production company run by talented professionals specialized in producing high-quality video content. It counts some of the biggest brand names – ranging from startups to Fortune 500 companies – as its clients.
Minimum project size: $5,000+
Expertise: Explainer Videos | Whiteboard Animation | 2D Animation | 3D Animation | Kinetic Typography | Line Art Animation | Product Demo Videos | Social Media Videos | Infographic Videos
Industries served: Software | ITES
Market Segment: Small-Business - 68% | Mid-Market - 25%
Client Reviews:
- What people liked the best: Their staffing management that taught us how to work together and how to utilize everyone's skills.
- What people disliked: A reviewer wanted an expansion of the workforce and an influx of young talent.
- What problems were solved: Finding an animator who could dub animations into other languages was difficult, but WebDrew was able to do it with remarkable accuracy.
- Recommendations to others: They have the diligence to keep working with you until they get it right.
Language Support: English
Biggest Clients: More than 1000 clients including UBER, Microsoft, T-Mobile, and Calendar
Explainer video example: Talent Pro is a recruitment consultancy firm that helps both employers and employees to recruit the best employees and reach their career goals respectively.
2. Content Beta
Based in: Sunnyvale, California | Offices in Mumbai & Bengaluru, India
Founded: 2020
G2 Rating & No. of reviews: 4.7/5.0 | 27
Overview: Content Beta provides high-quality video content for your B2B SaaS. They have worked with some of the best SaaS companies in the world.
Average price: $600 to $2700
Expertise: 2D Animation Videos and Motion Graphics (Product Demos, How-To Videos, and Academy Videos) | Remote Video Production | Customer Support Videos | Testimonial Videos | Video Courses | Podcast Production | Video Repurposing
Industries served: SaaS & Software
Market Segment: Small-Business - 68% | Mid-Market - 25%
Client Reviews:
- What people liked the best: They don’t make you sit through multiple Zoom calls because they can get their brief from a Loom video or PDF.
- What people disliked: A reviewer found using a portal account to communicate with them via the finance department impractical.
- What problems were solved: Their team was certainly up for creating videos that were both on budget and creative.
- Recommendations to others: If you are looking for an affordable yet creative video, they will get it done for you provided you explain exactly what you want.
Language Support: English
Biggest Clients: Kissflow | ManyChat | Galley | Flipkart | Trudev | Tomorrow | tapClicks | and more
Explainer video example: This animated explainer video is created for Lyne.ai, an AI-powered sales personalization platform.
3. Next Day Animations
Based in: Offices in Baltimore, MD and Minneapolis, MN.
Founded: 2012
G2 Rating & No. of reviews: 5.0/5.0 | 8
Overview: An award-winning animation team that recognizes that explainer animations are the best way to communicate.
Average price: $5,000+
Expertise: Whiteboard Animation | Marketing Videos | Nonprofit Videos | Corporate Videos | Explainer Animations | 2D & 3D Animation
Industries served: Corporate employee conferences, training sessions, start-up website explainer videos, and more.
Market Segment: 50% Mid-Market | 25% Enterprise
Client Reviews:
- What people liked the best: Everyone's enthusiasm and kindness, as well as the team's creativity.
- What people disliked: They don’t support live-action videos as part of a project or solution.
- What problems were solved: They taught us that sharing information through PowerPoint presentations is ineffective and that the explainer videos are simple, creative, and effective.
- Recommendations to others: A fantastic and creative team that makes the perfect explainer video for my organization.
Language Support: English
Biggest Clients: Johnson & Johnson | Dannon | Salesforce | Hitachi Solutions | TORO | and more
Explainer video example: This video is about what you need to know about the Wheeler Clinic’s Family Care Plan.
4. Video Explainers
Based in: New York
Founded: 2010
G2 Rating & No. of reviews: 4.7/5.0 | 13
Overview: The Video Explainers team has created more than 1500 animated videos for brands and businesses, as well as events and campaigns.
Average price: $5,000+
Expertise: 2D Cartoon Animation | Whiteboard Animation | Motion Graphics | Infographics | Cutout Animation | Kinetic Typography
Service highlights: Dedicated project managers | Unlimited revisions guarantee
Market Segment: 92% Small-Business | 8% Mid-Market
Client Reviews:
- What people liked the best: The team is responsive and easy to reach.
- What people disliked: A reviewer felt the turnaround times could be better.
- What problems were solved: They help launch websites and tell a story convincingly.
- Recommendations to others: Identify your main concepts and how you want to tell your story.
Language Support: All major global languages covered including English
Biggest Clients: NASA | Coca-Cola | Microsoft | Johnson and Johnson | AVG antivirus | HP | and more
Explainer video example: In this animated explainer video, Alphastream introduces its end-to-end AI-based personalization technology, based on behavioral interests and real-time advanced analytics, that helps active traders and investors to gain relevant and timely information.
5. CRFT Video
Based in: New York
Founded: 2017
G2 Rating & No. of reviews: 5.0/5.0 | 2
Overview: CRFT is a video production studio dedicated to creating videos that express your brand's unique identity while engaging your target audience personally.
Average price: $5,000+
Expertise: Explainer Videos | Animation | Whiteboard Videos | Tutorial & Product Walkthrough Videos | Branded & Corporate Videos | Commercials
Service highlights: The highest level of quality and production standards.
Market Segment: 100% Small-Business
Client Reviews:
- What people have liked the best: Their speed in completing the project and quality output make them stand out.
- What people disliked: No negative reports on the G2 website.
- What problems were solved: They provided a clear timeline and used tools to simplify the project.
- Recommendations to others: Their capacity to adapt and listen to feedback was excellent.
Language Support: English
Biggest Clients: Visa | Liebherr | Grohe | Ebay | Deloitte | Team Viewer | Slack | Yandex | and more
Explainer video example: This animated explainer video example was created for Beyond Finance – the company that helps debt-ridden individuals and families to financial freedom.
6. Lemonlight
Based in: Inglewood, California
Founded: 2014
G2 Rating & No. of reviews: 3.8/5.0 | 2
Overview: With a focus on creative performance, Lemonlight provides on-demand video production services to brands and agencies worldwide.
Average price: $1,000+
Expertise: About Videos | Fundraising Videos | Explainer Videos | Testimonials Videos | Tutorial videos | Video Ads
Service highlights: Industry-leading video intelligence + Ideation to final delivery guidance through the video production process.
Market Segment: 100% Mid-Market
Client Reviews:
- What people liked the best: A good portfolio.
- What people disliked: A reviewer felt that the sales team needed to improve.
- What problems were solved: Eight 30-second videos were created to promote our different programs and to market the company.
- Recommendations to others: Clear presentation of offering, enabling on-demand ordering.
Language Support: English
Biggest Clients: Hyatt | Audi | Accenture | Uber | Wayfair | Villanova | Indiegogo | Meineke | and more
Explainer video example: Animation explained video created for BlueCart, an online and mobile hospitality industry marketplace that streamlines procurement and increases profitability.
7. Explainify
Based in: Fayetteville, AR
Founded: 2012
G2 Rating & No. of reviews: 5.0/5.0 | 1
Overview: Explainify creates short, animated explainer videos that showcase a company's unique story simply, effectively, and meaningfully.
Average price: $5,000+
Expertise: Landing Page Videos | Explainer Videos | Product Videos | PR Videos | Sales Videos | Brand Videos
Service highlights: 80% retention rate and a 9.8/10 NPS score | Patented Frustration-Free™ process
Market Segment: 100% Small-Business
Client Reviews:
- What people liked the best: Their support is very hands-on and easy to get in touch with.
- What people disliked: No negative reviews on the G2 website.
- What problems were solved: Our sometimes difficult-to-understand services were captured in an eye-catching, engaging way.
- Recommendations to others: The agency does not lose sight of the goals and timelines without being overbearing or annoying.
Language Support: English
Biggest Clients: General Electric | PerkinElmer | Panasonic | Tyson | The Mars Agency | Moz | and more
Explainer video example: This animated explainer video example from Decibel’s AI scores every online customer experience to expose what is really happening on your website.
8. The DVI Group
Based in: Atlanta, GA
Founded: 2000
G2 Rating & No. of reviews: 5.0/5.0 | 1
Overview: DVI Group has over 20 years of experience in strategic video communications.
Average price: $10,000+
Expertise: Live-action Filming | 2D/3D Animations | Motion Graphics | Interactive & Personalized Videos
Service highlights: Award-winning creative talent | Industry-leading video expertise | Goal-oriented thinking
Market Segment: 100% Mid-Market
Client Reviews:
- What people liked the best: The team is very understanding, helpful, and proactive.
- What people dislike: A reviewer felt that Time zone differences may present a problem for clients.
- What problems were solved: We had a complex solution with services and software and they brought our story to life.
- Recommendations to others: They believe in being creative to achieve the goals they set for all their projects.
Language Support: English | Spanish | Arabic
Biggest Clients: Home Depot | AT&T | APTOS | UPS | McKesson | Delta Air Lines | Revlon | and more
Explainer video example: This animation video is from Sage People, a software solution for HR professionals that offers administrators a helpful interface and a team of support experts.
Part II: How to Choose an External Video Agency
In this section, we will discuss whether your business needs to hire an external agency, and how to go about it if you choose to outsource your work.
1. What are the benefits of using an explainer video agency?
If you're looking for an effective way to market your business with explainer videos, an explainer video agency could be a great option for you.
A video agency can produce short explainer videos to describe the benefits of your product or service to prospects simply and engagingly. However, explainer video services charge anywhere between $1K to $50K for an explainer video.
Are the benefits of using an agency worth the fee charged? Refer to this excellent resource if you need more information on the subject.
2. What can go wrong if you choose the wrong external explainer video agencies?
Due care should be taken when you hire an external explainer video service. Here we list some of the things you should watch out for.
- Customer service: Some agencies may lack the resources and experience, so ask them specifically about this.
- Teams: Verify that the agency can create high-quality videos by reviewing its portfolio.
- Creativity: Using generic templates can lead to a lack of originality and creativity, and inability to stand out.
- Pricing: Hire those offering flat-pricing plans with no hidden costs.
- Quality: Make sure the agencies take the time to review and test the explainer video before it is released.
3. How to select the right explainer video agency?
Not all agencies are created equal. Here are a few things to consider when choosing an explainer video agency:
- Reviews: The reviews provided by people who have used them.
- Ratings: How satisfied where the clients with an agency
- Reputation: Ask as many questions as possible so that you understand what you're getting yourself into.
- Portfolio: Do they have expertise across genres?
- Quality: Will they meet your quality requirements or provide revisions free of cost?
- Budget: Get a firm estimate of what you'll need before signing anything so that you know what you're getting yourself into.
4. What makes Explainer Video Hero a great choice for outsourcing your explainer videos?
In addition to the companies featured by the G2 website, we also have Explainer Video Hero, a top animated explainer video company, based in Sunnyvale, California with offices in Mumbai and Bengaluru, India.
They can help you create any type of explainer video – from animation explainer videos and SaaS explainer videos to 3d animated explainer videos and 30 second explainer videos.
They offer the following prices:
- Animated explainer videos - $2,000 per minute
- Live-action explainer videos - $1,000 per minute
What do they offer?
- Predictable pricing
- Team of industry experts
- Fast delivery in about 10 days
Add their extensive portfolio created working with 80+ clients to the mix and you have a reliable explainer video service to meet your video content needs.
Conclusion
We saw some of the best explainer video services according to the G2 website that can help B2B brands create highly engaging video content. We also discussed the benefits and drawbacks of hiring such services.
It is clear that sites like G2 are a great place to learn more about explainer videos services based on the real reviews from businesses who have hired them and documented their experiences for the benefit of other businesses.
We hope the article will help you pick the right external video agency for your business.
FAQs
1. How much does hiring an explainer video agency cost?
2. What is the recommended length of explainer videos?
3. How should I choose an explainer video agency?
4. Name some reputable external explainer video agencies
