Why Corporate Explainer Videos Are Important in 2023 – Examples + Tips
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As technology continues to evolve and create new businesses, so does the need for effective marketing tools like corporate explainer videos.
According to Biteable, 68% of marketers believe that video has a greater ROI than even Google Adwords. That’s pretty powerful stuff!
With demand increasing, it can be hard to navigate through the vast ocean of content out there and find the right animated explainer videos that convey your message most effectively.
That’s why we created this article with 5 of the best corporate explainer videos from 2023 after conducting extensive research.
This blog post is divided into 3 sections:
Part I: Why Corporate Explainer Videos are important in 2023
Part II: 5 Best Examples of Corporate Explainer Videos
Part III: How to hire an external explainer video service for your corporate videos
What is a Corporate Explainer Video?
A corporate explainer video is a type of video content that companies make to raise awareness of their brand, company, or products.
It gives an overview of the business as a whole rather than diving into detail about each product or service.
It combines talking heads, visuals, animations, background music, and narration to create a powerful message that viewers can understand and remember.
It can be used for recruiting campaigns, covering corporate events, communicating with employees, and launching new products.
Part I: Why Corporate Explainer Videos Are Important in 2023
Corporate explainer videos are an effective way to showcase your B2B brand’s unique story and products in a way that resonates with its target audience. They help gain visibility, customer engagement, and more sales.
They also help audiences retain complex information, pitch startup investors, and develop credibility with buyers.
Explainer videos are primarily known for their ability to generate more leads by creating a social buzz around a brand and helping it reach a wider audience.
However, in this article we explore 8 other ways in which corporate explainer videos can help your B2B brand stay ahead of the competition in 2023:
1. Use them to increase brand awareness
Corporate explainer videos can be a powerful tool for increasing awareness of a brand name. Not only do they help increase visibility and create a visual narrative for the company, but they also communicate the brand's core values, mission, and goals.
They use visuals, animations, and sound to help viewers gain a better understanding of the company's message.
They help brands create an emotional connection with viewers by highlighting real people and making their products and services stand out.
They use storytelling techniques to demonstrate a brand's commitment to its customers.
Here is a resource from Content Beta on what industry leaders have to say on the subject.
2. Use them to communicate complex ideas easily
Corporate explainer videos help communicate complex ideas because they focus on the customer’s pain points and show the audience how their product or service can help them.
Some use attractive visuals and music rather than words to convey their message while others use animations and charts to break down complex topics.
They enable businesses to reach a broader audience by engagingly conveying their ideas. Companies can use humor, voiceover, and even social consciousness to craft an effective message.
They can be used to showcase a concept or product that has not yet been released.
Here is an Explainer Video Hero creation for the company myCOI, a Certificate of Insurance (COI) software and service solution, that greatly simplifies a complex subject like compliance.
3. Use them to increase website traffic
Corporate explainer videos are an excellent way to boost website traffic and increase conversions, as they are engaging, informative, and easily digestible.
They can be used to reach a wider audience and generate social buzz, creating more opportunities for website traffic and conversions.
They help businesses benefit from increased website traffic and conversions, as well as improved brand recognition.
They attract decision-makers who spend considerable amounts of time looking for products and services.
4. Use them to improve client communication
Corporate explainer videos provide an effective way to improve communication with clients, as they offer a visual and engaging way to convey complex concepts and information.
They can help build trust and brand loyalty with customers by demonstrating the company's expertise and commitment to quality.
They can be used to introduce new products, outline processes, and share knowledge, making it easier for B2B brands to reach their audiences more effectively and increase engagement with potential customers.
Here is a short video featuring Brenno Vinicius Saletti Alonso, Head of Customer Success at Ally, talking about the role of videos in customer education.
5. Use them to increase viewers' confidence
Corporate explainer videos help focus on their customer's pain points and highlight their product's benefits and show it in action.
They can drastically increase workforce engagement and productivity, onboard colleagues faster, and transform communication.
They can also bring their value props to life, quickly create personalized pitches, and send follow-ups that their prospects will watch and appreciate.
They help businesses increase their viewers' confidence and ensure their products or services stand out in the dynamic marketplace.
Speaking of boosting confidence, look at this live-action explainer video, an Explainer Video Hero creation for Nectar, an employee recognition software, that uses clients to speak about the product.
6. Use them to reduce the website bounce rate
Corporate explainer videos can help reduce the bounce rate of a website because they:
Engage website visitors and improve their overall browsing experience by providing an entertaining, informative, and concise explanation of the product or service offered,
Provide users with the information they need to make an informed decision, while at the same time providing an aesthetically pleasing and memorable experience.
Ensure that visitors remain on the website for longer periods, as they are more likely to watch a video all the way through than read a long, detailed description.
Help businesses showcase their products and services creatively, making them more attractive to potential customers.
Here is a video from HubSpot Marketing on how to reduce the bounce rate.
7. Use them to save time and money on marketing
Corporate explainer videos can help businesses save time and money on marketing while simultaneously giving them a competitive edge.
They help companies save time and money on marketing because they can help:
Consolidate key messages, visuals, and sound into a memorable and impactful video that can be used for a variety of purposes.
Reach a larger audience and generate more engagement than traditional methods of communication.
Quickly onboard new employees, increase workforce engagement and productivity, and strengthen their brand.
Part II: 5 Best Examples of Corporate Explainer Videos
With so many companies creating iconic corporate explainer videos, how does one choose the best?
Every one of these examples stands out among its peers as an exemplary piece of corporate marketing communication for its storytelling, production values, and engagement.
Whether you’re looking to draw on their creativity for your project or just want to take a break from work to watch some great examples of visual storytelling, these five pieces will provide you with some needed inspiration!
1. Book Like A Boss
Book Like A Boss provides an all-in-one scheduling platform and landing page builder for businesses. It helps them to easily take bookings and sell services online. With its easy-to-use tools, businesses can set up their own website, create amazing landing pages, and manage their appointments with ease.
This live-action explainer video example was created by Explainer Video Hero. The highlight of the video is the on-screen narrator and the smooth UI. They complement each other and explain the product features and benefits in simple language.
Communyco is a creators-only platform based in Toronto, Canada.
This explainer video is about communicating an idea about a platform that is a free super niche space that allows creators to share their skills and expertise.
The core message they convey is as much about technology as it is about the idea of bringing together a creative audience who wants to learn and create in a safe environment.
The explainer video example accomplishes its goal with a combination of animated characters and a playful tone.
Dropbox is a secure cloud storage platform that enables users to store, share and access their files from anywhere. It provides an easy-to-use interface that makes it simple for users to manage their data, whether it’s for personal or business use.
This explainer video called ‘Meet the new Dropbox’ was created to introduce the new version of the software. It explains how the new Dropbox offers a solution to help tidy up and reorganize your work life in three simple steps.
This explainer video example works well because it is detailed, well-structured, and engaging. The voiceover does a great job of introducing the new features.
Everee is a payroll technology company whose instant pay and white-label payroll app enables businesses to pay fast and launch new payroll products.
This 2D animated explainer video example follows a simple solution – identify the problems and provide solutions to them. The one-liners are funny and make you smile.
As for the technical aspects, it uses simple animations. Highlighting the keywords onscreen further simplifies the narrative for the users.
Twixor is an AI-powered customer experience automation platform that automates journeys across channels and helps scale business efficiency.
The explainer video example uses smooth motion graphics and transitions to describe how the world has changed and why enterprises should re-imagine customer engagements on social and messaging channels.
The helpful voiceover is the glue that holds the narrative together by emphasizing how the product helps work better in an inherently unstructured medium.
Part III: How To Hire an External Explainer Video Service To Create Your Corporate Explainer Videos
In this section, we will look at the factors responsible for creating successful corporate explainer videos.This is followed by a discussion on how you can hire a top animated explainer video company if you do not know how to make an explainer video.
1. What are the elements of a successful corporate explainer video in 2023?
To make sure your corporate explainer video makes a mark, you should meet the following criteria:
Make sure your message is clear and concise.
Feature vibrant colors, catchy music, and a compelling story that captures the essence of what it means to be part of this iconic brand.
Use a mix of animation, live-action footage, and creative storytelling, and convey your brand's mission and values.
Use music that is upbeat and energetic to create an exciting experience for viewers.
Follow a unique approach that uses a combination of animation, live-action shots, and real-life scenarios to make complex concepts easier to understand.
Use a strong call to action that encourages viewers to take action.
Be optimized for search engines and social media platforms so that it can reach the desired audience.
2. How to hire an explainer video service in 2023?
Top explainer video companies offer animated explainer video production facilities to create various types of explainer videos such as 3D animated explainer videos, 30 second explainer videos, explainer video animations, animation explainer videos, and so on.
Each explainer video company follows a different explainer video pricing policy. So, explainer video costs vary widely.
Explainer Video Hero’s charges are as follows:
Animated Explainer Videos - $2,000/minute
Live-action Explainer Videos - $1,000/minute
As you can see, there is no single answer when it comes to creating the best explainer video. Instead, it is up to the creator of such a piece to determine its format, length, and even choice of topic – making each instance unique.
Don't rush into producing your corporate video without doing your homework first. Investigate the pros and cons of various options so that you can arrive at a decision that will work best for your business.
Finally, the best corporate explainer videos should be tailored specifically for each company’s target market by integrating relevant topics into their stories – which manage to effectively promote their products or services as well as entertain viewers in equal measure.
1. What is a corporate explainer video?
Explainer videos are a great tool for corporations looking to increase their reach and generate leads. They can help capture the attention of prospects, clearly explain the product or service, and make complex information easier to understand. They can also increase conversions, build trust and credibility, and enhance SEO efforts.
2. How can corporate explainer videos benefit businesses?
With explainer videos, even viewers without prior knowledge of the topic can understand what they're watching in under two minutes. Moreover, they are much more effective in marketing campaigns than traditional advertising methods, such as TV commercials or radio spots. Lastly, they can encourage repeat business, thereby boosting revenue streams.
3. When creating explainer videos, should you use technology or human touch?
Explainer videos that use animation or graphics can explain complex concepts well but can cost a little more. On the other hand, videos that use footage from real customers using the product are effective at connecting with the viewers. In short, both types of explainer videos work equally well, and you can use either of them depending on your product, audience, and resources.
4. How should you create corporate explainer videos?
What makes the best corporate explainer videos will vary based on the brand and content of your video, so there is no one-size-fits-all answer. However, you can add some common elements such as humor, animation, and voiceover narration.