How we created an Explainer Video For Service Provider Pro in 10 days
The video features on their hero section and is the first thing a visitor will ever interact with.
Project Results
Overview
Service Provider Pro wanted a quick, jazzy and voiceless product marketing explainer video that could communicate their offering to a visitor on their website.
No to mention the communication was completely asynchronous. So no zoom meetings or calls were ever "hopped" on.
Execution
We were given a few bullet points about their offering. This includes the highlights and main features of the product that SPP wanted us to highlight.
No SaaS explainer video is complete without a glimpse of a User Interface. But with a highly competitive and evolving industry an explainer video with UI can get stale pretty soon. We created mockups of a simplified UI that makes the explainer video virtually evergreen (unless they do a major pivot)
Here's how we execute:
- Selecting the features to be shown, creating Simplified UI screens and selecting other assets like background music, theme etc.
- Creating a visual storyboard that shows a screen by screen representation of the final product
- Animating and rendering the final cut which is ready to plug and play
Results
The prospects report understanding Service Provider Pro better and more easily. The video features on their hero section and is the first thing a visitor will ever interact with.
Here are some results SPP saw with Explainer Video Hero:
- 16,000 views on the video within 2 months
- 11,000% jump over an average video uploaded on SPP's youtube channel
- Increase in leads and faster conversion rates